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Manager - Performance Marketing

AIA Australia
Melbourne, AUS
Full-time
Onsite
Discovered 2 weeks ago
Performance marketingDigital marketingDirect marketingIntegrated campaign managementCustomer acquisitionLead generation and management

Full Job Posting

Opportunity

Deliver customer acquisition, new business growth and marketing performance across AIA Australia’s Life and Health Insurance portfolios.

Work with the Senior Performance Marketing Manager to execute data-driven strategies across direct and partner channels.

Contribute to customer engagement and retention initiatives supporting the organisation’s growth strategy.

Responsibilities

  • Support lead generation, acquisition, new business and marketing investment efficiency outcomes.
  • Execute and manage end-to-end performance campaigns, from planning through optimisation and measurement.
  • Improve lead quality, conversion rates, customer journeys and conversion funnels.
  • Collaborate with Distribution, Partnerships, Digital, Data, Product and Operations on growth initiatives.
  • Use customer, campaign and commercial insights to inform decisions and continuous improvement.
  • Lead testing and experimentation, monitor performance and provide actionable reporting.
  • Ensure marketing activity aligns with brand standards, customer outcomes, regulatory requirements and risk frameworks.

Successful applications will demonstrate

  • Proven experience in performance, digital and direct marketing.
  • Success delivering integrated campaigns across digital, traditional and partner channels.
  • Understanding of acquisition funnels, demand generation, lead management, nurture and conversion optimisation.
  • Strong analytical ability to turn data into actionable insights and measurable results.
  • Experience with CRM, marketing automation, customer data platforms, digital journeys and performance measurement.
  • Strong stakeholder and project management skills; able to collaborate and manage competing priorities.
  • Insurance, financial services or other regulated customer-focused industry experience is ideal.
  • Tertiary qualification in Marketing, Business or a related discipline; media planning, channel optimisation and data-driven marketing knowledge is highly regarded.

Why choose AIA

  • Access training and development, internal mobility and career development opportunities.
  • Additional leave and health and wellbeing initiatives are available.
  • The employer describes a supportive and inclusive management environment.

About AIA Australia

AIA Australia says it supports and protects the wellbeing of more than 3.5 million Australians.

AIA Group’s ambition is to engage one billion people to live Healthier, Longer, Better Lives by 2030.

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