Manager Performance Management
Role Overview
Hands-on performance marketer owning paid search and paid social for consumer businesses with multiple locations.
Leads account transitions, establishes structured testing, and manages investment against qualified demand, attended appointments, and customer acquisition.
Works with the growth lead, content manager, and GTM engineer to connect media performance with local business results.
Key Skills for This Role
Full Job Posting
Role
Hands-on performance marketer owning paid search and paid social for consumer businesses with multiple locations.
Leads account transitions, establishes structured testing, and manages investment against qualified demand, attended appointments, and customer acquisition.
Works with the growth lead, content manager, and GTM engineer to connect media performance with local business results.
About GigaRev
GigaRev combines growth strategy, marketing execution, and AI-enabled workflows to improve customer acquisition and conversion through campaigns, content, experimentation, and marketing operations.
Campaign ownership and optimisation
- Audit and transition Google and Meta accounts, including access, billing, campaigns, audiences, creative, tracking, and performance history.
- Manage Google Search and Meta campaigns, including budgets, bidding, search terms, exclusions, geography, audiences, and creative rotation.
- Adapt offers, messages, and spend to local demand, seasonality, appointment capacity, and conversion performance.
- Prioritise experiments across audiences, offers, creative, and landing pages; define hypotheses, measures, budgets, and decision windows before launch.
Tracking, creative, and reporting
- Validate conversion events and connect CRM or booking outcomes to reporting and optimisation where supported.
- Brief content and studio teams, identify creative fatigue, and use results to improve messaging and landing pages.
- Report cost per qualified lead, attended appointment, and acquired customer where data supports it; explain attribution limits and recommend budget changes.
First 90 days
- First 30 days: complete the account audit and handover plan, confirm tracking and budgets, establish location-level baselines, and prioritise tests.
- By day 60: run a disciplined search and social testing programme with consistent reporting, validated conversion events, and regular creative feedback.
- By day 90: evaluate mature conversion cohorts, document what to stop or expand, and recommend evidence-based rollout and budget allocation.
Experience and qualifications
- At least 4 years of experience or equivalent evidence of delivery.
- Direct responsibility for both Google Ads and Meta Ads, with demonstrated improvement in lead generation or customer acquisition for consumer businesses.
- Strong paid-search fundamentals and hands-on paid-social experience, creative testing, conversion optimisation, and disciplined budget management.
- Experience across multiple markets, locations, or accounts, adapting execution to local conditions.
- Ability to inspect tracking with GA4 and Google Tag Manager and work with engineers on pixels, server-side events, or offline conversion feeds.
- Commercial understanding of lead quality, attendance, acquisition cost, and conversion windows; ability to distinguish reported attribution from incremental impact.
- Clear analytical communication, strong spreadsheet skills, and availability for agreed collaboration hours with US stakeholders.
Useful additional experience
- Agency account takeovers, US local-service or membership businesses, franchise marketing, landing-page testing, and Looker Studio are useful additional experience.
- Experience using AI to accelerate analysis and creative iteration is valuable.
Application materials
- Applicants are asked to provide a CV and two anonymised Google Ads and Meta Ads case studies, including approximate spend, market, timeframe, direct responsibilities, and results beyond clicks or platform-reported leads.
- Applicants are asked to describe one failed test and what they changed.
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