Manager, Performance Analytics & Innovation
Role Overview
Strategic and technical contributor on the Marketing Intelligence & Innovation team.
Combines performance analytics, measurement strategy, emerging technology, and capability development.
Position may be based in Pittsburgh or Chicago and follows the agency's hybrid work schedule.
Key Skills for This Role
Full Job Posting
Role summary
Strategic and technical contributor on the Marketing Intelligence & Innovation team.
Combines performance analytics, measurement strategy, emerging technology, and capability development.
Position may be based in Pittsburgh or Chicago and follows the agency's hybrid work schedule.
Performance analytics and measurement
- Lead cross-channel measurement strategies tied to client business and marketing outcomes.
- Consult on analytics implementation, tracking, consent/CMP, and cross-platform measurement.
- Diagnose data and tracking issues; connect data sources and turn findings into recommendations.
- Improve reporting and data delivery, including automation and AI-assisted analysis.
AI and innovation
- Develop opportunities to use AI, automation, and emerging technology in agency and client work.
- Research, test, and evaluate technologies, tools, agents, and automated workflows.
- Scale successful solutions into repeatable tools and processes, and share learnings through documentation and training.
Advanced analytics and leadership
- Explore marketing mix modeling, incrementality, experimentation, attribution, predictive analytics, and segmentation.
- Lead client analytics, measurement, and innovation workstreams; contribute to new business and agency initiatives.
- Mentor analysts and support internal education and knowledge sharing.
About Gatesman
Gatesman is an integrated marketing communications agency with offices in Pittsburgh and Chicago.
The agency serves clients across healthcare, higher education, energy, financial, retail, and B2B sectors.
Requirements
- Ability to serve as an analytics and technical consultant to clients and agency teams.
- Ability to translate complex technical and analytical topics for technical and non-technical audiences.
- Ability to independently research, test, and evaluate new technologies and methodologies.
- Ability to develop successful experiments into repeatable tools, frameworks, and processes.
- Ability to communicate methodological limitations and appropriate confidence in findings.
- Ability to guide and mentor analysts and collaborate across disciplines.
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