Manager of SEO, Technical & Content

Nothing Bundt Cakes operates 800+ bakery locations, and organic search is one of our highest-converting acquisition channels — SEO traffic converts well above the average of other channels. This role owns the technical foundation that makes that possible: site architecture and structured data, Core Web Vitals, multi-location listings accuracy across dozens of directory partners, and our emerging visibility in AI Overviews and generative/answer-engine search. The role also extends into on-site content ownership and lightweight product management of our AI chatbot vendor relationship.

This is a hands-on, individual-contributor role for someone who is equally comfortable in Google Search Console and Screaming Frog as they are writing a schema spec, drafting a franchise landing page from scratch, or shaping a chatbot's conversation logic. Unlike many technical SEO roles, this one has no separate copywriter to hand content off to — the person in this seat is the one writing and publishing on-site SEO content, not just directing someone else's.

Implement and QA structured data (schema.org) across templates — product/location schema, PLP and PDP markup, and catching regressions such as incorrect CDN image URLs in schema output

Manage indexation controls: robots.txt (including staging vs. production behavior), and noindex directives at the category, page, and product level

Own Core Web Vitals and mobile page-speed performance, partnering with Engineering on fixes that affect conversion and organic rankings

Run recurring technical audits (crawl health, indexation, redirects, canonicalization) and turn findings into prioritized engineering tickets

Lead international SEO setup for new market launches — hreflang, canonical, and sitemap strategy (e.g., current Canada site expansion)

Serve as the SEO reviewer/approver on engineering tickets that touch metadata, markup, or crawlability before they ship to production

Develop and maintain technical and content strategies that improve Share of Voice in AI Overviews and other LLM-driven search results

Track AEO/GEO performance using SEO platforms (e.g., SEOClarity, SE Ranking) and report on Share of Voice against industry benchmarks

Structure content and markup specifically to be well-parsed by generative search systems, in addition to traditional ranking factors

Stay ahead of a fast-moving space — this function did not exist in most SEO roles two years ago and is evolving quickly

Own the vendor relationship with our chatbot platform (Quiq), including roadmap planning, requirements, and prioritization

Write user stories and acceptance criteria for chatbot features (e.g., order/loyalty lookups, product recommendations, location-aware responses)

Tune conversation/model logic and prompts so the bot resolves guest questions accurately and supports revenue goals

Track post-launch KPIs (containment rate, conversion, guest satisfaction) and drive iteration with the vendor and internal Engineering/Analytics partners

Write and publish SEO-optimized copy for key landing pages (franchise opportunities, location pages, seasonal/product pages) end-to-end, from outline to shipped page

Own on-site metadata (titles, descriptions, headers) across the site and every new page launch

Run a content refresh program: identify underperforming or outdated pages via rankings/traffic data and rewrite them on a regular cadence

Maintain and prioritize the content backlog as part of the broader site roadmap (technical SEO, content, and IA improvements), and report on publishing velocity

Keep content aligned to brand voice and tone while writing for search intent, coordinating with Marketing on brand guardrails rather than handing off execution to them

Servant’s Heart Developer of people Vision casting Leads by example

Developer of people

Vision casting

Leads by example

Spirit of a Champion Exhibits extreme ownership – 100/0! Mentality – 100% responsibility and zero excuses! Excellence driven, desires feedback and improvement Exhibits sound judgment

Exhibits extreme ownership – 100/0! Mentality – 100% responsibility and zero excuses!

Excellence driven, desires feedback and improvement

Exhibits sound judgment

Genuine Connections Intensely collaborative Professional with the ability to influence at all levels Communicates often and openly

Intensely collaborative

Professional with the ability to influence at all levels

Communicates often and openly

5+ years in technical SEO, ideally including enterprise, multi-location, or franchise-model experience

Hands-on expertise with structured data / schema.org implementation and troubleshooting

Working knowledge of Core Web Vitals, crawl/indexation management, and site migrations

Experience managing local/location-based SEO and business listings at scale (Google Business Profile, listing aggregators)

3+ years writing and publishing SEO-optimized web copy — this role writes content directly, with no dedicated copywriter to hand it to

Strong editorial judgment: able to write on-brand, guest-facing copy as well as technical specs

Familiarity with Google Search Console, GA4, and a technical crawler (e.g., Screaming Frog)

Able to work directly with Engineering — comfortable in Jira, reading tickets, and writing clear technical requirements

Experience optimizing for AI Overviews / generative search (AEO/GEO) — this is a fast-growing, premium-paid specialization

International SEO experience (hreflang, multi-region site structure)

Exposure to conversational AI / chatbot product management, prompt design, or vendor management

Experience with enterprise SEO platforms such as SEOClarity, SE Ranking, or BrightLocal-style tools

Google Search Console · GA4 / GTM · Screaming Frog · GTmetrix · SEOClarity · SE Ranking · RioSEO · Google Business Profile · Jira / Confluence · Schema.org / JSON-LD

We offer a competitive benefits package including medical/dental/vision insurance, employee life insurance, PTO, paid holidays, 401(k), and cake and Bundtwear allowances. We provide a casual and collaborative work environment with a focus on increasing your wellbeing through company events, celebrations, and regular volunteer opportunities.

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