Manager - Narrative, JioAds

About the Role

Key Responsibilities

• Strategic Narrative Development
• Develop and own category-specific, platform-specific, and solution-led narratives for JioAds' advertising offerings.
• Build compelling advertiser-facing stories that demonstrate the effectiveness of JioAds in driving brand awareness, consideration, engagement, and business outcomes.
• Create differentiated narratives that position JioAds against competing advertising ecosystems, including digital platforms, social media networks, retail media, and OTT players.
• Translate market trends, consumer behaviour insights, and industry developments into actionable sales narratives.
• Go-To-Market Support
• Partner with Sales and Business teams to create high-impact pitch decks, proposals, and client engagement materials.
• Support key advertiser conversations by crafting customized narratives aligned to client objectives and category challenges.
• Develop frameworks and messaging for new product launches, strategic initiatives, and marquee properties.
• Insights & Thought Leadership
• Leverage first-party data, audience insights, research studies, and industry reports to build evidence-based narratives.
• Identify emerging advertising trends and develop thought leadership content to strengthen JioAds' market positioning.
• Create narratives around measurement, effectiveness, innovation, and audience engagement to drive advertiser confidence.
• Cross-Functional Collaboration
• Work closely with Product, Research, Marketing, Analytics, Design, and Revenue teams to ensure consistency in messaging and positioning.
• Collaborate with internal stakeholders to simplify complex products and capabilities into compelling advertiser propositions.
• Partner with Creative and Design teams to bring narratives to life through impactful visual storytelling.
• Preferred Education & Experience
• MBA from a premier institute preferred.
• 5-7 years of experience in Strategy Consulting, GTM Strategy, Ad Sales Strategy, Marketing Strategy, Brand Strategy, or Media Planning.
• Experience in Digital Advertising, Media, OTT, Technology Platforms, or Advertising Sales Ecosystems preferred.
• Candidates from management consulting firms, media strategy teams, advertising platforms, or high-growth digital businesses will be preferred.