Manager, Media Planning

About WPP Media

YOUR RESPONSIBILITIES

• Develop and maintain relationships with clients and agency partners
• Lead the development of media plans, including media analysis to support recommendations
• Use research tools (Vividata, Commspoint, ComScore, EssenceMediacom proprietary tools, etc.) to develop recommendations
• Prepare and present media plans, including objectives, strategy and rationale based on data and sound thinking
• Supervise, guide, and advise media planning team members on day-to-day activities
• Delegate work effectively and guide media planning team members to deliver seamless work to the client
• Keep abreast of all communications with the planning team, including buy approvals, tracking reports, buy changes, etc.
• Ensure ongoing campaign management
• Assume financial accountability for media by working with client and partner agency finance departments.
• Participate in client/agency meetings as the day-to-day representative of the media department's product group
• Act with integrity in managing relationships within the agency and with media partners to ensure brand understanding, sell ideas more effectively and contribute to positive agency reviews
• Meet with industry representatives to gain knowledge of all phases and touch points of media partners
• Have an in-depth knowledge of the Quebec market and its culture
• Demonstrate understanding of client's business
• Actively seek, investigate, and pursue new communications and innovation opportunities.

YOUR PROFILE

• Proven verbal and written communication skills; strong presentation skills
• Outstanding time management skills and proven ability to prioritize and organize workload, while operating under tight deadlines and managing multiple projects
• Ability to work on your own initiative; proactive, forward-thinking mindset; consistently demonstrate a practical, well-organized approach to all tasks
• Ability to foster collaborative relationships with other multidisciplinary teams
• Mastery of media plan implementation with a thorough understanding of the media planning process involving multidisciplinary teams
• Comprehensive knowledge of research tools and media planning software required for the role
• Strong analytical, mathematical, and quantitative skills
• Proficiency in media tools (Prisma, DDS, Media Tools)
• YOUR QUALIFICATIONS
• College diploma or bachelor's degree, preferably with specialization in advertising, marketing, business administration or communications, or equivalent work experience
• More than 5 years of relevant media experience, with a preference for media planning
• Experience in the full cycle of strategy and media plan development
• Ability to develop strategic thinking and recommendations rooted in knowledge of the client's category, consumer insights, the competition and a brand's communications ecosystem
• In-depth knowledge of Microsoft Office suite (Excel, Word and PowerPoint)
• Demonstrated critical thinking and problem-solving skills
• Ability to communicate concisely and clearly both orally and in writing in both French and English
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