Manager, Media Planning

Role overview

Responsibilities

• Develop client and agency-partner relationships and lead media plan development and analysis.
• Use research tools, including Vividata, Commspoint, ComScore, and agency tools, to create recommendations.
• Prepare and present media plans with objectives, strategy, and rationale based on data and sound thinking.
• Guide and supervise team members, delegate work, and coordinate buy approvals, tracking reports, and buy changes.
• Manage campaigns and media financial accountability with client and partner-agency finance departments.
• Represent the media department in client and agency meetings and build knowledge of media partners.
• Develop knowledge of the Quebec market and culture, understand client businesses, and pursue communications and innovation opportunities.

Candidate profile and qualifications

• College diploma or bachelor's degree, preferably specializing in advertising, marketing, business administration, or communications, or equivalent work experience.
• More than five years of relevant media experience; media planning experience is preferred.
• Experience across the full cycle of strategy and media plan development.
• Ability to create strategic recommendations based on client category, consumer insights, competition, and brand communications.
• In-depth knowledge of Microsoft Office, including Excel, Word, and PowerPoint.
• Strong analytical, mathematical, quantitative, critical-thinking, and problem-solving skills.
• Clear oral and written communication in both French and English.
• Strong presentation, time-management, organization, prioritization, and collaboration skills; able to manage multiple projects and tight deadlines.
• Mastery of media plan implementation and comprehensive knowledge of role-relevant research tools and media planning software.
• Proficiency in Prisma, DDS, and Media Tools.