Manager, Media Innovation & AI Strategy

Role impact

Key accountabilities

• Develop client-facing strategic narratives with Open Media Studio, translating technical and strategic concepts into business value.
• Lead high-level Mazda solution design and align Open Media Studio deployment with client strategies.
• Serve as strategic contact for Mazda stakeholders across Open, OMS, Data, Audience, and AI initiatives.
• Identify and escalate engagement issues and collaborate with internal teams to resolve them.
• Work with the Enablement Manager, WPP Open team, and Mazda IAT team to ensure solutions are feasible and deliverable.
• Champion an integrated DIPAM process across Creative and Media teams.
• Explain the business impact and ROI of AI-driven solutions and advise on data-driven media and technology trends.

Requirements

• Bachelor’s degree in marketing, advertising, computer science, or a related field.
• Proficiency with media, planning, strategy, and measurement solutions.
• Comfort with and curiosity about AI/ML/agentic solutions and knowledge of AI and machine-learning concepts.
• Strong project-management skills and ability to manage multiple projects simultaneously.

Workplace

• WPP Media uses a hybrid approach, with teams in the office around four days a week.