Manager - Media
Skills
About This Role
Overview
- Lead the development and execution of media plans for clients across a variety of industries.
- Work along with reporting manager taking into account both the client's and the agency's key performance indicators.
- Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
- Collaborating with cross-functional teams to develop and execute effective media strategies.
- Manage day-to-day client relationships and communications.
- Build a strong rapport with clients and business partners.
- Mentor and guide junior planning team members.
- Quality control for all media planning.
- Overseeing team on day-to-day projects.
Technical & Product
- Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
- Strong analytical skills and ability to interpret data and market research
- Strong grasp of industry trends and best practices
- Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..)
- In-depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc..
- In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager
- Familiar with and able to describe the characteristics and advantages of the Groupe's various products and services.
- Knowledge of digital media and emerging technologies
- Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective
- Development of sound channel strategy and activation in line with the communication plan
- Development and ownership of projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.
- Ownership and oversight of all output from the executives/admin to ensure accuracy of the documents shared internally and externally
- Responsible for efficient/accurate admin for the Groupe
Business Acumen & Operational Efficiency
- Deep understanding of the advertising and media industry and the role of media planning within it
- Proven ability to manage multiple projects, clients, and stakeholders
- Strong project management skills, ability to prioritize, meet deadlines, and work under pressure
- Knowledge of how to measure ROI from media plan
- Ability to manage internal teams and external vendors and agencies
- Quality control and adjustments if required - in this role Media Manager takes full responsibility on output of Media Executives & Media Planners
- Conduct regular presentations to clients keeping them informed of all relevant media trends and development
- Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels
- Strong media knowledge of the market, consumer, and media research available
- A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant.
Innovative & Analytical Mindset
- Ability to think strategically, creatively, and analytically.
- Proven ability to identify new opportunities and develop effective solutions.
- Strong communication and negotiation skills.
- Ability to innovate and improve current processes.
People & Leadership
- Seeks others' feedback to develop self-awareness, strengths and address development area.
- Is able to proactively raise issues to improve effective team working and collaboration.
- Is able to communicate confidently in a clear, concise and articulate manner.
- Collaborates with stakeholders and embraces an inclusive based environment.
- Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
- Able to build relationships quickly with others and engages personally with peers and clients.
- Treats others with respect, listens to other perspectives, especially when they are different from own.
- Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
- Drives a culture of trust with Peers, clients and all other stakeholders.
Self
- Is able to take ownership for actions and deals with consequences in a mature manner.
- Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
- Displays openness to the ideas of others and leverages them when beneficial for the business.
- Showcases curiosity and open mindset towards new ways of doing things.
- Is able to set high impact objectives and goes above and beyond to exceed performance.
- Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
- Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
- Approaches situations and individuals with honesty, integrity and humbleness.
- Displays resilience and maintains drives and a positive outlook when faced with challenges.
Qualifications
- Bachelor's degree in marketing, advertising, or a related field.
- 5-7 years of experience in media planning or related role.
- Proven ability to mentor and lead a team of planning executives.
- Strong organizational skills, team player, ability to multitask, and work under pressure.
- Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
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