Manager - Media Communication | UAE Nationals Only
Skills
About This Role
Job Purpose
Lead the Authority’s
media
and
publishing
functions by formulating
communication and publishing strategies
, managing
press relations
, producing
high-quality content
, and governing
media engagements
across all channels.
Ensure consistent
brand representation
, alignment with
strategic objectives
, and strong relationships with
local and international media outlets
.
Key Responsibilities
- Govern overarching communication strategies, publishing frameworks, and campaign plans that align with RTA’s institutional identity and strategic objectives.
- Develop comprehensive media plans covering RTA events, projects, and initiatives, ensuring proactive and coordinated engagement with local and international media outlets.
- Review and approve press releases, media messages, executive speeches, and public addresses, ensuring adherence to editorial standards.
- Oversee the production of RTA’s official publications (e.g., Al-Masar and Salama magazines) and manage publication schedules with relevant departments.
- Supervise RTA publishing functions including press relations, internal/external publishing, media production, and campaign implementation.
- Edit and approve departmental content for web and social media, campaign material, corporate literature, and speeches to ensure message consistency.
- Coordinate interview requests, prepare official responses, and support corporate reputation management including during crises and disasters.
- Govern issuance of filming permits and ensure compliance with Authority procedures.
- Supervise media monitoring, analyze coverage, prepare insights, and respond to critical news impacting reputation.
- Manage archiving and documentation of media materials (press releases, photos, videos, interviews).
- Implement media analytics and reporting to measure campaign performance, sentiment, and audience reach, embedding digital storytelling, creative technology, and AI-driven identity management where relevant.
Qualifications & Experience
- Bachelor’s degree / Master’s degree (Preferred:
Communications, Journalism, Media Studies, Public Relations
- )
- 12+ years (Master’s) / 14+ years (Bachelor’s) in related area
- Certifications such as
Media Relations
,
Digital Marketing
,
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