Manager, Marketing

Position Description

Employment and Compensation

• Full-time management position on an 18-month contract; 36.25 hours per week.
• Annual salary range is $113,200–$128,300; starting salary depends on qualifications, experience, and internal equity.

Marketing Strategy and Growth

• Develop annual and campaign-level plans for B2C, B2B, and fundraising revenue targets, with KPIs.
• Promote priority, seasonal, and new programs; manage digital advertising, budgets, agencies, and vendors.
• Create B2B pitch decks, case studies, and one-pagers; support fundraising and develop referral pathways.

Registration and Measurement

• Own marketing for the registration path and map the client journey from first inquiry through registration and intake; address drop-off points.
• Build automated Dynamics 365 email journeys and segment audiences in accordance with CASL.
• Set KPIs, baselines, and targets; report using Google Analytics, Dynamics 365, and paid media platforms.
• Run A/B tests and conversion analysis; connect marketing data with registration and intake data and recommend investments.

Digital, Creative, and Team Leadership

• Oversee website and portal content, branding, SEO, conversion, lead generation, and user experience improvements with IT.
• Direct digital and print design, photography, video, and multimedia; write briefs and manage delivery, vendors, timelines, budgets, and brand assets.
• Ensure materials meet AODA accessibility standards and use inclusive, plain-language, person-centred practices.
• Lead and develop three direct reports; manage priorities, workload, hiring, onboarding, workflows, and alignment with Communications.

Qualifications

• Related bachelor’s degree, diploma, or certificate, or equivalent experience; 5+ years progressive marketing experience and 2 years people management.
• Demonstrated measurable campaign results, strong analytics and KPI reporting, paid digital advertising, SEO, conversion optimization, and A/B testing.
• Creative direction experience across design, photography, video, web, and multimedia; strong brand consistency.
• Working knowledge of Adobe Creative Cloud, WordPress CMS, Dynamics 365 Marketing, and Microsoft Office; project management tool experience.
• Knowledge of copyright, privacy laws, CASL, and AODA; sound judgment, communication, customer service, and collaboration skills.
• An acceptable Police Records Check with Vulnerable Sector Screening is required.

Assets

• Public sector, developmental services, or healthcare marketing; marketing fee-based programs; B2B marketing or fundraising campaigns.
• Figma, responsible use of AI tools, and French fluency are assets.