Manager Marketing Ops, Analytics & ABM

About Jitterbit

Marketing technology stack

• Own and optimize the marketing operations technology stack, including HubSpot, Salesforce, ZoomInfo, and Qualified.
• Administer HubSpot and co-administer Salesforce, ensuring bidirectional synchronization, clean data mapping, and system health.
• Audit tools, manage renewals, evaluate MarTech and SalesTech solutions, and oversee implementation and integration projects.

Lead lifecycle and revenue workflows

• Design and refine lead scoring, lifecycle stages (MQL, SAL, SQL), and Marketing-to-Sales conversion handoffs.
• Manage round-robin, territory-based, and account-matched lead assignment across HubSpot and Salesforce.
• Diagnose backend automation, API integration, synchronization, and workflow issues.
• Partner with Sales leaders and BDR managers on lead handoffs, SLA compliance, and pipeline visibility.
• Document revenue workflows, data policies, and tool usage in standard operating procedures.

Analytics and data governance

• Build dashboards tracking campaign ROI, pipeline velocity, MQL-to-Opportunity conversion, and multi-touch attribution.
• Oversee data enrichment, deduplication, list hygiene, and GDPR, CCPA, and CAN-SPAM compliance protocols.

Qualifications

• At least 4–7+ years of hands-on Marketing Operations experience; B2B SaaS or technology experience is ideal.
• Advanced HubSpot administration skills, including Marketing Hub and Marketing Automation.
• Advanced Salesforce administration skills, including Sales Cloud, Process Builder or Flow, custom objects, and lead routing.
• Strong understanding of bidirectional sync, custom field mapping, webhooks, APIs, and data integration platforms.
• Ability to build multi-touch attribution models, campaign tracking, and executive dashboards in Salesforce, HubSpot, or BI tools.
• Revenue Operations or Sales Operations experience is a plus.

Preferred certifications

• HubSpot Marketing Software or Operations Hub Administrator certification is preferred.
• Salesforce Certified Administrator certification is preferred.

90-day success measures

Work arrangement

• Remote role located in Canada.