Manager Marketing CRM

Job Description

• talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door.
• We operate in over 70+ countries worldwide.
• Headquartered in Berlin, Germany.
• Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
• ****Job Description****
• We are seeking a strategic and results-driven Manager Marketing CRM to join our organization in Dubai, United Arab Emirates.
• In this role, you will oversee the development and execution of comprehensive CRM marketing strategies that drive customer engagement, retention, and revenue growth.
• You will lead a team of marketing professionals, manage marketing technology platforms, and leverage data-driven insights to optimize customer experiences and campaign performance.
• Develop and implement CRM marketing strategies aligned with organizational objectives and customer lifecycle goals
• Manage and optimize CRM platforms (Braze) to ensure effective customer data management and segmentation
• Lead, mentor, and supervise the marketing team, providing guidance on campaign execution, performance metrics, and professional development
• Design and execute multi-channel marketing campaigns including email marketing, marketing automation, and targeted customer communications
• Analyze customer data and marketing performance metrics to identify trends, opportunities, and areas for optimization
• Create and manage marketing budgets, ensuring efficient allocation of resources and strong return on investment
• Develop customer segmentation strategies and personalized marketing initiatives to enhance customer engagement and retention
• Collaborate with cross-functional teams including sales, customer service, and product to align CRM initiatives with broader business goals
• Conduct A/B testing and performance analysis to continuously improve campaign effectiveness and customer targeting
• Generate comprehensive reports and dashboards to communicate marketing performance, insights, and recommendations to senior leadership
• Stay current with industry trends, emerging marketing technologies, and best practices in CRM management

Qualifications

• Proven experience (5+ years) in CRM marketing management or similar marketing leadership role
• Advanced proficiency with CRM platforms such as Braze, Iterable, Customer.io, MoEngage, CleverTap
• Strong expertise in marketing automation, email marketing, and customer segmentation strategies
• Demonstrated experience with analytics tools including Google Analytics, Tableau, or similar platforms
• Solid understanding of customer journey mapping and lifecycle marketing principles
• Experience managing marketing budgets and demonstrating strong financial acumen
• Proven track record of leading and developing high-performing marketing teams
• Strong analytical and data interpretation skills with ability to translate insights into actionable strategies
• Excellent project management and organizational skills with ability to manage multiple initiatives simultaneously
• Proficiency in performance marketing and A/B testing methodologies
• Outstanding written and verbal communication skills with ability to present to executive stakeholders
• Experience with marketing technology stack integration and optimization
• Familiarity with Agile marketing methodologies is preferred
• Basic SQL or data query knowledge is a plus
• Strong problem-solving abilities and strategic thinking mindset

Job Details

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