Manager - Marketing

Department

Department

Company: Red Sea Coastal Trading Company

Position Overview

Job Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives and growth priorities.
• Plan, execute, and manage end-to-end marketing campaigns from concept development through to delivery and post-campaign evaluation.
• Drive lead generation through a mix of organic and paid channels, including digital marketing, social media, PPC, email marketing, and events.
• Ensure all marketing initiatives support brand positioning, customer engagement, and commercial performance targets.
• Create and oversee high-quality content for websites, blogs, newsletters, and marketing materials to attract and engage target audiences.
• Oversee the development, review, and approval of all marketing collateral, including digital and print materials.
• Analyze customer behavior and market insights to optimize communication, email campaigns, and advertising effectiveness.
• Develop initiatives to strengthen brand awareness, customer engagement, and market presence.

• Performance Management & Reporting

• Track, analyze, and report on marketing campaign performance, providing actionable insights and recommendations for continuous improvement.
• Monitor ongoing campaigns to ensure timelines, deliverables, and quality standards are consistently met.
• Analyze campaign data, customer response, and channel performance to evaluate effectiveness and identify opportunities to improve brand visibility and commercial outcomes.
• Conduct market research to identify industry trends, customer needs, competitor activities, and market positioning opportunities.
• Translate insights into practical marketing actions and recommendations to support business decisions.
• Build and maintain strategic relationships with industry partners, agencies, vendors, and service providers.
• Collaborate closely with internal stakeholders, including Corporate Marketing, Supply Chain, and Operations teams, to ensure alignment with business goals.
• Manage and monitor the annual and quarterly marketing budget, ensuring effective allocation of resources and cost optimization.
• Follow all relevant policies, processes, standard operating procedures, and functional guidelines to ensure work is carried out in a controlled and consistent manner.

Job Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• 8-10 years of relevant marketing experience
• At least 2–3 years in a managerial or leadership role
• Proven track record in Campaign management, Brand strategy, Customer engagement, Budget ownership, Team leadership
• Industry-specific experience (hospitality, logistics, retail, real estate, etc.) is highly preferred.

Skills

• Marketing strategy development
• Brand positioning
• Go-to-market planning
• Market segmentation
• Competitive analysis
• Digital marketing
• Social media management
• Email marketing
• CRM management
• Marketing analytics
• Dashboard reporting
• Team management
• Stakeholder management
• Vendor / agency coordination
• Project management