Manager - Marketing
Skills
About This Role
Overview
- Marketing Strategy and Plans
- Support the Marketing function’s Management and division in developing and delivering the annual marketing plan & strategy, ensuring all aspects of DR’s marketing activities align with the ethos and objective of the brand and business requirements/objectives.
- Support in the development of market positioning, competitive assessment, and customer segmentation and target customer profiling for residential portfolios.
- Ensure inclusion and collaboration between all business units including leasing property management and strategy to align on overall residential marketing strategy.
- Prepare and execute the annual calendar and plans as well as residential marketing initiatives
- Coordinate with Strategy and Leasing teams in the acquisition and analysis of market research to determine target audiences and evolve the marketing strategy for the business units through all channels.
- Implement strategies to achieve lead generation target, enhance customer loyalty, identify and leverage new revenue growth opportunities, and maximize profitability for each segment.
- Coordinate the development of brand compliant marketing collaterals – flyers, advertisements, corporate gifts etc. through the Branding and Creative Studio team.
- Prepare and share the scope of work to ensure that all marketing projects commence with a robust written brief and approved budget and that all stakeholders are clear on the project deliverables and resources required.
- Obtain approvals and manage the activation of residential communities to increase appeal and brand awareness and engagement with customers and business partners.
- Initiate strategic partnerships including, but not limited to, synergies that are Residential specific.
Events – Planning / Execution / Operations
- Conceptualize unique marketing events for DR’s residential communities.
- Plan, manage and execute all events related to residential segment and co-ordinate customer management and interactions along with third party agencies.
- Work closely with the on-ground events team and third-party event managers to align to the overall strategy and ensure brand related set up is in line with branding guidelines and is visually engaging for better customer engagement.
- Ensure all required collaterals including prints, flyers, signages, banners, posters are implemented.
- Ensure that all event venues are safe and meet the desired health and safety standards.
- Support in obtaining all required approvals and permissions from local authorities (Dubai Police, HSE, CID) are taken in time for the events.
- Evaluate all event sponsorship opportunities and ensure effective utilization of the marketing budget on relevant sponsorship events.
- Ensure events are promoted across all channels in a seamless and integrated manner.
- Ensure regular activity reports & analysis covering the events promotions and activities, ROMI, and feedback is prepared and shared with the right stakeholders.
Campaign Management
- Develop commercially focused integrated marketing campaigns by working closely with internal and external teams to utilize all channels to raise portfolio brand awareness.
- Manage and implement Always-On and tactical campaigns for lead generation, brand awareness, retention, and lifestyle campaigns.
- Review and sign off campaign related content for emails, teasers, social media and other channels and ensure it is posted in a timely manner.
- Execute major seasonal campaigns for residential assets i.e. Ramadan, Festive Season, UAE National day.
- Create post campaign summary re
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