Manager - Market Research

At Emirates, Strategic Planning is an essential part of our business and its success. We are a customer-focused organisation who is committed to developing comprehensive insights and recommendations to enhance our strategic operations. Our data-driven approach and dedication to quality drives our accomplishments and is demonstrated across our planning groups. The role of the Manager - Market Research will lead and deliver Group-wide market research capabilities that support strategic, commercial, and customer-focused decision-making. The role ensures high-quality insights on customer behaviour, market trends, competitive performance, and product effectiveness, enabling the Group to identify growth opportunities, enhance customer value, optimise profitability, and acts as the Group's subject-matter expert on market research methodologies, insights, and innovation. In this role, you will: Lead and prioritise Group-wide market research initiatives (periodic and ad hoc), delivering timely, insight-driven recommendations that inform strategic planning, commercial decision-making, and performance improvement across business units. Develop and maintain a comprehensive understanding of customer, employees (internal customer), and trade behaviours, travel patterns, market dynamics, and competitor performance to support product development, pricing strategies, market expansion, organisational effectiveness, and revenue growth. Own the end-to-end governance of research activities, ensuring the highest standards of data quality, integrity, and stewardship across collection, analysis, storage, and access, with full adherence to privacy, ethical, regulatory, and information security requirements. Establish and manage centralised research databases and knowledge repositories, enabling consistent, reliable, and organisation-wide access to customer, employee, trade, and competitor insights for planning, commercial, and operational functions. Select, appoint, and manage external research agencies and data providers, ensuring cost-effective agreements, high-quality delivery, and alignment with organisational standards, compliance requirements, and business needs. Lead and develop the market research function, including team capability, resource planning, and the adoption of advanced research methodologies, digital tools, and analytics solutions, while representing the Group externally to strengthen partnerships and stay aligned with global best practices.