Manager - Festival Cultural Program
Skills
About This Role
Overview
Join us at Qiddiya, the future capital of entertainment, sports, and culture in Saudi Arabia.
As one of the Kingdom's most ambitious Vision 2030 giga-projects, Qiddiya is reimagining what's possible — from world-class theme parks and arenas to immersive arts, motorsports, and outdoor adventures.
Our mission is to create unforgettable experiences while driving economic growth and national talent development.
At Qiddiya, innovation meets purpose, and every role contributes to shaping a vibrant new lifestyle destination.
We are building more than just a city — we are building a legacy for generations to come.
If you're driven by impact, creativity, and challenge, there's a place for you here.
Explore our current opportunities and be part of something extraordinary.
Role Purpose
Lead the planning and delivery of the core Cultural Festival programming, ensuring a high-impact, large-scale cultural program that drives visitor engagement and aligns with asset objectives.
Festival Program Planning
- Develop, produce, deliver, and manage a high-volume portfolio of festival programming, including coordination of over 1,400 performances, events, and cultural activities
- Structure programming across multiple zones and time slots to optimize flow and engagement
- Ensure alignment with overall programming strategy and visitor demand, in coordination with Commercial, Cultural Ecosystem, and Marketing teams
- Identify, engage, and manage third-party program experts, producers, and cultural partners to develop, produce, and deliver festival programming
Large-Scale Program Delivery
- Lead execution of all festival programming, ensuring coordination across multiple venues and activities
- Manage daily program operations, schedules, and real-time adjustments
- Ensure timely and seamless delivery of all performances and experiences
Performer & Participant Management
- Coordinate onboarding, scheduling, and management of performers, artists, and contributors including regional, international, and government-affiliated participants and partners
- Ensure readiness of all participants, including rehearsals, technical requirements and performance delivery
- Manage high-volume and diverse participant groups, ensuring seamless coordination and consistent quality
Real-Time Operations & Optimization
- Monitor program performance during the festival and adjust schedules dynamically
- Address operational challenges in real time in coordination with Operations
- Ensure continuity and quality under high-pressure conditions
Performance Monitoring
- Track attendance, engagement, and program effectiveness across the festival
- Identify high-performing and underperforming content
- Provide insights to improve future festival programming
Key Success Metrics
- Festival attendance and engagement
- On-time delivery of programming
- Visitor satisfaction
- Revenue performance of festival programming against budget targets
- Contribution of programming to overall asset financial performance
Required Skills & Competencies
- Experience in large-scale event programming
- Strong coordination and execution capability
- Ability to operate in high-pressure environments
Requirements
- 6-10 years of experience, with a strong background in large-scale event programming, festival management, or live event delivery
- Proven experience planning and delivering large-scale festivals, cultural events, or entertainment programs
- Experience managing multi-day, high-volume events with multiple simultaneous activities
- Strong understanding of event lifecycle management, from planning through live delivery
- Demonstrated experience in managing live event programming under real-time conditions
- Ability to oversee daily schedules, stage programming, and activity coordination
- Experience handling last-minute changes, disruptions, and operational challenges during live events
- Experience managing large numbers of performers, artists, and cultural contributors
- Ability to coordinate rehearsals, technical requirements, and performance schedules
- Experience ensuring readiness and smooth delivery across diverse participant groups
- Experience managing programming across multiple stages, zones, or venues simultaneously
- Ability to coordinate parallel activities while maintaining consistency and quality
- Strong understanding of crowd flow, timing, and programming distribution
- Experience leading teams, coordinators, and on-ground staff during live events
- Experience in major national events, festivals, or large public events
- Experience in cultural or entertainment programming environments
- Experience in pre-opening or launching large-scale events is an advantage
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