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Manager, Emerging Media
National University
Remote, USA
Full-time
Manager · 5+ years experience
Remote
Discovered 3 days ago
Communication
Role Overview
The Manager, Emerging Media leads paid media initiatives across PPL partnerships, emerging media, and audience testing to support National University’s enrollment goals.
This role manages and optimizes PPL campaigns while identifying and testing new media partners, channels, and audience opportunities that expand National University’s ability to reach and engage prospective students.
Working cross-functionally with internal teams and external partners, the Manager, Emerging Media is responsible for campaign execution, partner performance, and ongoing optimization while bringing forward new opportunities that can expand and strengthen the Demand Capture media mix.
Key Skills for This Role
Communication
Full Job Posting
Requirements:
- Education & Experience:
- Bachelor’s degree in advertising, Communications, Marketing, Management, or a related field.
- 5+ years of experience in paid media, digital marketing, performance marketing, Demand Capture, or a related area.
- Experience managing external media or lead-generation partners, including performance-based or PPL campaigns.
- Experience managing and optimizing paid media campaigns against lead generation and conversion goals.
- Experience testing new media opportunities, audiences, targeting approaches, or emerging digital channels.
- Working knowledge of paid search, paid social, display, video, programmatic, and other digital media channels; direct hands-on experience across every channel is not required
- Experience with audience segmentation, targeting, testing, and campaign measurement.
- Experience leading projects and working cross-functionally.
- Experience managing direct reports a plus.
- Experience in higher education marketing is preferred.
- Competencies/Technical/Functional Skills:
- Strong understanding of paid media and Demand Capture principles, including lead generation, audience targeting, campaign measurement, and multi-channel media strategy.
- Strong understanding of performance-based and PPL media models, including lead quality, conversion, optimization, and partner performance.
- Curious, test-and-learn mindset with the ability to identify and evaluate new opportunities.
- Ability to analyze performance and translate data into actionable recommendations.
- Strong partner and project management skills with the ability to manage multiple priorities and stakeholders.
- Ability to balance ongoing campaign performance with innovation and experimentation.
- Strong collaboration, interpersonal, written, and verbal communication skills.
- Proficient in Microsoft Office Suite with the ability to learn and adapt to new systems and technologies.
- Ability to work independently and collaboratively in a fast-paced environment with shifting priorities.
- Location: Remote, USA
- Travel: Occasional
- #LI-Remote
- Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.
- National University is committed to maintaining a high-quality workforce representative of the populations we serve. National University employs more than 4,500 faculty and staff and serves over 45,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.
- National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University.
Preferred Qualifications
- Experience managing direct reports a plus.
- Experience in higher education marketing is preferred.
About National University
Higher Education5322 employeesFounded 1971
Veteran-founded nonprofit university serving adult, working, and military-affiliated learners with flexible undergraduate and graduate degrees.
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