Manager - CRM

Company: Red Sea Global

Job Purpose

• Own and drive the end-to-end Salesforce ecosystem (Sales Cloud, Marketing Cloud, Data Cloud) for Red Sea Global’s (RSG) Residential Development division.
• This role is the single point of accountability for CRM strategy, platform architecture, automation, data integrity, and user adoption.
• The Manager leads a team of CRM specialists and administrators, translates business objectives into scalable technical solutions, and ensures the platform delivers actionable insights that accelerate sales performance and elevate the buyer experience.
• The ideal candidate is an elite-level Salesforce professional who combines deep technical mastery with strong leadership and a relentless drive for operational excellence.

Functional Responsibilities

• Define and execute the CRM strategy for Residential Development, ensuring Salesforce architecture supports current operations and scales with future growth across all RSG destinations.
• Architect and govern the Salesforce platform (Sales Cloud, Marketing Cloud, Data Cloud), including object model design, automation frameworks, integration architecture, and security controls.
• Lead, mentor, and develop the CRM team, setting clear KPIs, conducting regular performance reviews, and building a culture of technical excellence and continuous improvement.
• Own the Salesforce governance framework: change management process, release calendar, impact assessments, version control for buyer journeys and workflows, and CRM change log.
• Design and deliver executive-level dashboards, reports, and analytics that provide real-time visibility into pipeline health, conversion rates, sales velocity, and forecast accuracy.
• Drive user adoption across Sales, Marketing, and Customer Service teams through structured training programs, playbooks, and ongoing enablement initiatives to maximize platform ROI.
• Ensure data integrity at scale: design and enforce data governance policies, de-duplication strategies, validation rules, and automated data quality monitoring.
• Evaluate, select, and manage third-party integrations, AppExchange solutions, and vendor relationships to extend platform capabilities while maintaining system stability.
• Partner with Sales Directors and Marketing leadership to translate business requirements into optimized CRM workflows, automations (Flow, Process Builder), and buyer journey configurations.
• Establish and monitor CRM compliance standards, track non-compliance by users, produce regular data accuracy reports, and present system health and adoption metrics to senior management.

Managerial Responsibilities

• Provide input to the Department’s strategy from the Section or Unit perspective, in alignment with RSG’s vision and mission.
• Develop the Section or Unit’s objectives, KPIs, and annual operational plans, ensuring implementation meets performance targets.
• Contribute to the Section or Unit’s budget preparation and monitor financial performance.
• Implement and ensure adherence to Section or Unit policies and procedures; oversee performance and KPI communication.
• Ensure effective staffing, development, and deployment of Section or Unit employees in coordination with higher management.

Academic Qualifications

• Bachelor’s degree in Information Systems, Computer Science, Business Administration, or a related field. Salesforce Administrator and Salesforce Advanced Administrator certifications are mandatory.
• Platform App Builder, Sales Cloud Consultant, or Marketing Cloud certifications are highly preferred.
• Years of Experience:
• 7+ years of hands-on Salesforce administration and development experience, including at least 2 years managing a CRM team.
• Proven track record of leading enterprise-scale Salesforce implementations in real estate, hospitality, or a comparable high-value sales environment.

Technical Competencies

• Salesforce platform architecture and administration - Expert
• CRM strategy and roadmap development - Expert
• Automation and workflow design (Flow, Process Builder) - Advanced
• Data governance and analytics - Advanced
• Team leadership and stakeholder management - Expert
• Integration and vendor management - Advanced
• User adoption and change management - Advanced

Job Context

• Office-based, Riyadh (KAFD).
• Occasional travel to sales centers and destination sites as required for system rollouts and user adoption