Manager, Channel & Market Execution (Consultant)

Overview

• Serve as the central SME for channel strategy and execution excellence, providing specialized expertise, standardized playbooks, and strategic second opinion to ensure regional consistency across OFTI markets.
• Design and execute Go-To-Market (GTM) playbooks for product launches and commercial campaigns across Qatar, Oman, Tunisia, Maldives and future markets, tailoring strategy to each market's unique channel mix and competitive dynamics.
• Conduct ongoing channel performance gap analysis diagnosing underperformance in physical distribution (agent networks, retail points) and proposing data-backed corrective actions.
• Define and monitor partner telecom’s channel KPIs including agent productivity, digital acquisition cost, conversion rates, and distribution partner revenue contribution.
• Develop and maintain a competitive intelligence framework tracking competitor pricing, channel strategies, and promotional activity across all OFTI markets and publishing regular briefings.
• Act as the primary liaison between the OFTI Commercial team and local country commercial teams to ensure OFTI strategy is contextualized, resourced, and executed at the market level.
• Manage and optimize distribution partner relationships including benchmarking agent commission structures, onboarding processes, and exclusivity arrangements.
• Produce regular Market Health Reports aggregating channel and commercial performance data with prioritized recommendations for intervention.
• Design and implement data-driven frameworks to track on-ground activity performance, prioritizing Quality of Sales and conversion efficiency KPIs.
• Define and deliver a distribution network execution plan covering direct and indirect channels with rollout phases and geographic prioritization.
• Design a performance monitoring framework to track agent activation, transaction volumes, customer acquisition, and channel-level contribution.
• Develop a market-competitive commission model incentivizing quality sales, transaction growth, and sustainable channel economics.
• Stress test cash management processes across distribution chain and deliver an improvement plan.
• Define KPIs measuring distribution channel effectiveness including agent productivity, conversion rates, geographic coverage, and channel profitability.