Manager CDP & CRM
Lead Customer Data Platform implementation, manage CRM strategies, optimize audience segmentation, and ensure data-driven marketing initiatives with strong analytical skills.
Skills
About This Role
Duties
and Responsibilities
CDP Strategy & Audience Architecture
- Lead the implementation, management, and evolution of EWCF's Customer Data Platform
- Own the unification of first-party data across web, app, ticketing, fantasy, merchandise, broadcast, PR, and offline sources
- Define identity resolution logic to connect anonymous and known users into unified 360 audience profiles
- Collaborate with BI and Data Engineering to design ingestion pipelines, data schemas, and audience models
- Establish audience taxonomy, behavioral event tracking standards, and segmentation governance
- Ensure consent, privacy, and data governance compliance aligned with EWCF policies
- Enable real-time and batch audience activation across marketing, digital, and partner platforms
- Act as a business owner for CDP vendor selection, roadmap prioritization, and performance management
- Collect data requirements and manage backlog
CRM Strategy & Lifecycle Management
- Own the day-to-day management and optimization of EWCF s CRM platforms and marketing automation tools
- Design and maintain lifecycle frameworks (acquisition, engagement, retention, reactivation)
- Develop audience segmentation and automated communication journeys
- Implement CRM use cases across marketing, partnerships, ticketing, and fan engagement
- Optimize lifecycle performance through A/B testing, experimentation, and behavioral insights
- Collect data requirements and manage backlog
Data-Driven Marketing Enablement
- Translate BI and CDP insights into actionable marketing initiatives
- Enable targeted, personalized, performance-driven campaigns
- Support attribution logic, campaign measurement frameworks, and ROI analysis
- Drive advanced segmentation strategies, including behavioral triggers and lookalike modeling
Reporting, Insights & Optimization
- Develop and maintain CRM & CDP performance dashboards
- Monitor funnel metrics, audience growth, engagement, and monetization indicators
- Identify optimization opportunities based on behavioral and cohort analysis
Stakeholder Collaboration
- Act as the central CDP & CRM point of contact across BI, Marketing, Commercial, Digital, and external vendors
- Support senior leadership with audience intelligence and growth insights
- Train and educate relevant teams
Education
- and Experience
- Bachelor s degree in Marketing, Business, Data Analytics, Digital Marketing, or equivalent
Knowledge, Skills, and Abilities
Proven experience working with CRM & CDP platforms as well as marketing automation tools
Strong understanding of CRM/CDP concepts, lifecycle marketing, and audience segmentation
Data-driven mindset with the ability to translate insights into actions
Experience
with CRM/CDP, marketing automation, and analytics platforms
Strong analytical, problem-solving, and prioritization skills
Excellent communication skills and stakeholder management ability
Comfortable operating in fast-paced, cross-functional environments
Very good written and verbal communication skills in English
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Use Autofill When You Apply
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required