Manager Category Insights
Skills
About This Role
Overview
The Insights Manager (MENA) plays a critical role in transforming data into actionable strategies that drive business growth across markets and categories.
The role partners closely with cross-functional teams to influence commercial decisions, lead category strategy, and position Insights as a core strategic function within the organization.
What We Ask
- 3-4 years of experience in Insights, Analytics, or a related commercial role (FMCG experience preferred)
- Strong commercial acumen with the ability to translate data into business actions
- Experience working with tools such as Nielsen, Kantar, or similar data sources
- Proven ability to manage multiple projects and stakeholders in a matrix organization
- Strong analytical and problem-solving skills
- Experience managing external agencies or research partners
- Ability to structure and deliver presentations for senior leadership
- Proactive mindset with a high level of ownership and accountability
- Strong communication and influencing skills
What We Offer
- A high-impact role with exposure to senior leadership and strategic decision-making
- Opportunity to shape and elevate the Insights function within the organization
- Cross-functional experience across Marketing, Sales, and Commercial teams
- Ownership of key projects and the ability to drive real business impact
- A dynamic and fast-paced work environment
- Opportunities for career growth and development across markets and categories
Vacancy Description
We are looking for a highly driven and commercially minded Insights Manager to lead the Insights function across MENA. This role goes beyond traditional reporting and requires a candidate who can translate complex data into clear, actionable business recommendations.The successful candidate will work in a matrix environment, partnering closely with Marketing, Sales, CCD, and senior leadership teams. They will be responsible for leading category development initiatives, managing consumer and shopper research, ensuring data integrity across multiple sources, and driving KPI performance tracking.This role requires strong ownership, the ability to manage multiple stakeholders, and the confidence to influence decision-making at senior levels. It is a high-visibility position with significant impact on business strategy and performance.
Staying true to who you really are, that is your starting point at FrieslandCampina.
Because it is precisely by embracing our differences that we can grow together.
We want to create a working environment that allows all employees to bring their best and authentic selves.
If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.
Team Details
The Insights Manager is part of the MENA Marketing organization and operates in a highly collaborative, cross-functional environment.
The role works closely with Marketing, Sales, CCD, Finance, and Supply Chain teams across multiple markets.The position operates within a matrix structure, reporting to one direct line manager and two indirect line managers, and is responsible for managing 5–10 external research and data agencies across the region.
The team is fast-paced, commercially driven, and focused on delivering actionable insights that directly impact business performance.
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