Manager - Brand Management
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Key skills for this role
About the Role
Bupa Arabia is seeking a Brand Management Manager to execute brand marketing strategy and positioning, ensuring brand consistency across channels. The role involves managing campaigns, measuring brand performance, enforcing brand guidelines, and managing budgets.
Key Skills for This Role
Responsibilities
- Execute the full year initiative master plan
- Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
- Collaborate with cross functional teams to ensure brand consistency
- Execute the campaign launch strategy with Marketing Communication, activation and media buying teams
- Support the Trade Team in Commercial activations (Client specific awareness)
- Monitor brand performance and brand perception metrics
- Provide actionable insights and recommendation for improvement
- Analyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance
- Execute brand guidelines across all assets and communications
- Deploy Bupa offices at hospitals and clients premises following brand guideline
- Understand the Global Brand Guidelines and best practice
- Review and evaluate all agency work to ensure compliance with the brand guidelines
Requirements
- +5 years of experience
- Minimum of 3 years in brand building and overall experience of no less than 5 years in all marketing areas
- Solid understanding of marketing concepts and execution
- Strong analytical skills
- Proficient in both Arabic and English language (written & spoken)
- Excellent computer skills with capabilities in web search, excel, power point and word
- Hands on experience in new communication development and repositioning brands
- Bachelor’s Degree in Business Administration or Marketing
- Ideally FMCG and Service experience
Full Job Posting
Job Description
- Execute Bupa brand Marketing strategy and positioning, supporting how the brand is perceived while building awareness and brand imagery.
Key Accountabilities
- Execute the full year initiative master plan.
- Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
- Collaborate with cross functional teams to ensure brand consistency
- Execute the campaign launch strategy with Marketing Communication, activation and media buying teams.
- Support the Trade Team in Commercial activations (Client specific awareness)
- Monitoring brand performance and brand perception metrics
- Provide actionable insights and recommendation for improvement
- Analyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance
- Execute brand guidelines across all assets and communications
- Deploy Bupa offices at hospitals and clients premises following our brand guideline.
- Understand the Global Brand Guidelines and best practice
- Review and evaluate all agency work to ensure compliance with the brand guidelines. Communicate with the agency as needed.
Skills
- +5 years of experience
- Minimum of 3 years in brand building and overall experience of no less then 5 years in all marketing areas
- A solid understanding of marketing concepts and execution
- Strong analytical skills with the ability to identify correlations and commonalities
- Proficient in both Arabic and English language (written & spoken)
- Excellent computer skills with capabilities in web search, excel, power point and word
- Hands on experience in new communication development and repositioning brands
- Bachelor’s Degree in Business Administration or Marketing
- Ideally FMCG and Service experience
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