Manager, Brand & CSR (UAE National Only)
Skills
About This Role
Responsibilities
- Lead and drive the development of the Mashreq brand image in the UAE
- Embody a customer-centric approach, understanding and prioritizing the needs of the customer in all marketing and communications activity
- Work closely with the Brand team to ensure a one-brand approach that works for international audiences (Manager – Marketing & Brand Strategy will ‘own’ the whole brand strategy including the international element)
- Lead the development of the D&I programme for the bank in conjunction with Corporate Affairs – promoting the voices and visibility of women and PWD from both staff and customers, in our external communications.
- Work closely with the B&C team to ensure there is a singular tone of voice developed and maintained across Arabic communication, in all channels
- Proactively build relationships with the business marketing teams to find opportunities to extend brand campaigns in to product awareness, and ensure brand acts in support of the bank’s revenue targets
- Take a digital-first approach to all marketing communications and PR, in how we structure programmes, as well as how we communicate
- Work with the insight team where required on brand insight programmes
Experience
- 10 years of substantive related banking experience or exception experience in another marketing field, incorporating analysis and leadership responsibilities.
- Sound knowledge of budgeting, forecasting and analyzing expense for various activities
- Proven success in dealing with various external agencies and building relationships.
- Good oral and written communication skills in English.
- Ability to view “big picture” and align tactical objectives with strategic ones.
- Ability to quickly identify and position the business for change, both internally and externally.
- Ability to ensure all activities are conducted in line with the missions/vision, business objectives, and regulatory controls expected by the organization.
- Strong interpersonal skills.
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