Manager, Brand & CSR (UAE National Only)
About This Role
Responsible for maintain the strategic direction and market positioning for the Mashreq brand in the home market of the UAE, in line with the agreed Group MarComs brand strategy. Will build relationships with national bodies and external stakeholders, and lead the sponsorships and CSR programmes led by the brand team. Required to work horizontally with the business marketing teams to ensure programmes are aligned with revenue objectives, and target audience personas.
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