Manager Ancillary Product
Skills
About This Role
Overview
As an expert in Ancillary Revenue and Merchandising, you will act as the strategic architect of Etihad s non-fare revenue streams, driving the end-to-end development of innovative products that enhance the guest journey and maximize Revenue per Passenger (RevPP).
This high-impact role sits at the intersection of Digital, Sales, and Airport Operations, leveraging AI and Machine Learning to deliver hyper-personalized offers from branded fare optimization to 3rd-party partnerships like travel insurance and car rentals.
You will be responsible for monitoring commercial performance, identifying new market opportunities, and implementing sophisticated merchandising strategies across all digital channels to ensure Etihad remains a leader in global aviation retailing.
Accountabilities
- Act as the subject matter expert and develop innovative solutions to highlight and implement revenue opportunities to Revenue Management, Sales, Digital, eCommerce and Product teams, Airport operations.Identfy and lead end to end development of new ancillary products aligned with Etihad s commercial goals
- Monitor commercial performance of all ancillary categories, producing actionable insights on take rate and Revenue per Passenger (RevPP) to drive continuous improvement
- Lead the adoption of new ancillary products and drive the development of revenue contribution, including end-to-end management of the 3rd party ancillary product portfolio (e.g travel insurance, car rentals etc), ensuring the product portfolio and partners align with Etihad s brand and commercial strategy
- Develop and implement processes for leveraging new technology and deliver enhanced products to Etihad s Guests and improving revenue, including the use of AI/ML systems
- Manage the strategy and performance of branded fares, including pricing, positioning, merchandising and buy-up optimization across all channels
- Develop and execute Etihad s ancillary merchandising strategy across digital platforms
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