Lifecycle Marketing Manager
Key Skills for This Role
Full Job Posting
Responsibilities
- Design and optimize end-to-end, multi-channel journeys (email, push, web, in-app) across the full funnel
- Develop responsive, ADA-compliant emails using HTML and CSS, with a focus on modular and scalable design
- Lead testing across messaging, cadence, targeting, and channels ensuring audience, email and experience align against expectations
- Report on performance and testing outcomes; translating data into actionable insight
- Drive continuous improvement of lifecycle marketing and email best practices through close partnership with Customer Insights, Product Marketing, Product & Technology, Brand, and Creative, advancing innovation, design excellence, and performance optimization.
Requirements
- 5-7+ years of experience in lifecycle marketing, CRM, client marketing, or growth marketing
- Proven track record of driving measurable LCM outcomes
- Experience operating in a data-driven, performance marketing environment
- Hands-on experience with Salesforce Marketing Cloud (SFMC) and Adobe CDP, including journey orchestration, segmentation, and audience automation
- Practical knowledge of SQL-based data management and query development (e.g., data extensions, complex segmentation logic, and automation workflows)
- Experience integrating data sources (CRM, web, product data) to enable personalized marketing
- Analytical mindset with the ability to translate data into actionable insights
- Cross-functional leadership experience across Product, Analytics, Sales, and Digital teams
Additional Qualifications (if necessary)
- Functional knowledge of SQL
- Experience working with a Customer Data Platform (CDP)
- Experience working with CloudPages
- Proficiency with AMPscript
- Strong understanding of marketing performance metrics and how campaigns support broader business goals
Skills and Competencies
- HTML & CSS
- Salesforce Marketing Cloud
- Marketing automation and lifecycle journey execution
- Attention to detail and quality assurance
- Collaboration and problem‑solving
- Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is below. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.
About Edelman Financial Engines, LLC
Private U.S. wealth planning and workplace investment advisory firm serving individuals, families, employers, and retirement-plan participants.
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