Lead - Marketing Operations

About This Role

Job Description The Lead – Marketing Operations is responsible for optimizing the efficiency, effectiveness, and scalability of the marketing function by bridging strategy and execution. In addition to managing marketing systems, data, processes, and performance analytics. This role also provides executional support for brand campaigns, corporate communications, and product launches under the guidance of the Senior Manager. The position ensures seamless alignment of operational activities with the overall marketing and communication strategy of the organization.

External Interfaces

• Media and Press Agencies
• Marketing Agencies
• Public Relations Firms
• Journalists
• External Auditors
• Consultants

Internal Interfaces

• SM - Marketing & Communication
• SBU/BUs (as and when required)
• Risk Management
• Internal Auditor and Corporate Secretary
• Marketing personnel
• All other personnel in malomatia (as and when required)

Operational RESPONSIBILITIES Marketing Technology & Automation

• Own and manage the marketing tech stack (e.g., CRM, marketing automation platforms, analytics tools), ensure systems are configured, maintained, and continuously optimized for performance.
• Evaluate and implement new tools to improve marketing performance and ROI, ensuring alignment with organizational strategy.
• Ensure seamless integration between marketing platforms and other business systems (Sales, Fiinance, IT) to enable unified reporting and a 360° customer view.

Campaign Operations & Execution

• Develop and maintain campaign workflows, calendars, and project management processes to ensure consistent delivery of marketing initiatives.
• Collaborate with cross-functional teams (sales, strategy, product, HR) to align campaign content, timing, and messaging with business priorities.
• Monitor campaign performance and troubleshooting operational issues and recommend adjustments to improve effectiveness and efficiency.
• Document and share learnings from campaigns to drive continuous improvement and institutional knowledge.

Data Management & Analytics

• Maintain data hygiene and governance across marketing databases, ensuring accuracy, consistency, and compliance with organizational policies and external regulations.
• Build dashboards and reports to track KPIs, lead funnel metrics, and campaign effectiveness.
• Analyze performance data to identify trends, gaps, and opportunities, providing actionable insights and recommendations to refine marketing strategies.
• Partner with senior stakeholders to embed data-driven decision-making into campaign planning and performance reviews.

Budgeting & Vendor Management

• Support budget planning, tracking, and reporting for marketing initiatives, ensuring financial accountability and alignment with strategic priorities.
• Manage relationships with external vendors, agencies, and technology providers, acting as the primary point of contact for deliverables, timelines, and quality standards.
• Ensure compliance with procurement and finance processes.
• Evaluate vendor performance regularly, identifying opportunities for optimization, cost savings, and enhanced service delivery.

Process Optimization & Enablement

• Identify and implement process improvements to increase team productivity and enhance overall marketing scalability.
• Develop documentation, training materials, and best practices for marketing operations
• Act as a central point of coordination for marketing workflows and governance.

Qualifications Bachelor’s degree in Marketing, Business, Information Systems, or related field (Master’s preferred). 5 years of minimum experience in marketing operations, campaign management, or marketing analytics.

Job Specific Skills

• Expertise in CRM and Marketing Automation (Salesforce, Dynamics, HubSpot, Marketo, etc.) with ability to manage and integrate marketing tech stack
• Strong in Analytics & Data Management (Google Analytics, Power BI, Tableau, SQL, Excel) to build dashboards, track KPIs, and ensure data integrity.
• Skilled in Campaign Management across planning, execution, tracking, and reporting for measurable outcomes.
• Proficiency in Digital Marketing Tools (Mailchimp, CMS platforms, basic HTML/CSS) and tracking methods (Google Tag Manager, UTM, APIs).
• Experienced in Project & Process Management (Asana, Trello, Jira) with focus on efficiency and scalability.
• Adept at Budgeting & Vendor Management, ensuring alignment with procurement and finance policies.
• Knowledgeable in Compliance & Governance (GDPR, CAN-SPAM, data security).
• Strong collaborator across sales, IT, finance, and business units.

About Malomatia ABOUT US malomatia is a leading Qatar-based IT services and solutions provider, bringing together top Qatari and international talent to deliver innovative, end-to-end technology solutions that empower clients to achieve their strategic goals.

Our mission Empowering Qatar’s businesses and governments to leap into the digital future with agile, knowledge-driven solutions.

Our vision To become Qatar’s trusted knowledge partner in digital transformation, disrupting industries, shaping the future, and building a world-class tech ecosystem.

Driving change that makes a real impact Since 2008, malomatia has been driving Qatar’s digital transformation through innovative, ISO-certified IT solutions. With expertise across key public and private sectors, we empower the nation’s vision with advanced services in cloud, cybersecurity, AI, and contact center excellence, elevating the role of technology in shaping Qatar’s sustainable future.

About The Team Established in 2008, malomatia is a Qatari leader in IT services and digital transformation. We serve key sectors including Government, Healthcare, Education, Customs, and Transportation, delivering impactful solutions that support national development goals. Powered by a diverse team of skilled Qatari and international IT professionals, we deliver innovative, high-value digital solutions tailored to the unique needs of our clients.

Our mission is to inspire customers to thrive through digital excellence, and we envision becoming the trusted partner of choice in building a smarter society through technology and talent. We are driven by core values that define our culture and approach: ownership, integrity, empathy, teamwork, transparency, agility, excellence, trust, and innovation.

Join us in shaping the future of technology in Qatar