Lead - Channel Marketing - Personalization

Position Schedule

• Full-Time
• Lead digital channel marketing across EdwardJones.com and other owned channels, delivering campaigns, content, personalized experiences, and advisor enablement solutions that support business growth and client engagement.
• Develop and execute personalization strategies using audience segmentation, behavioral insights, AI, and predictive analytics to enhance customer journeys and lifecycle experiences.
• Drive website discoverability and digital growth through SEO, GEO, and AEO strategies, improving organic visibility, AI-powered search performance, and customer acquisition opportunities.
• Partner with cross-functional teams, including MarTech, analytics, brand, content, design, product, compliance, and field stakeholders, to optimize digital experiences and align marketing initiatives with business objectives.
• Oversee agency and vendor relationships, ensuring high-quality execution, innovation, and measurable results while managing timelines, budgets, and brand standards.
• Establish and maintain channel marketing governance, operational processes, compliance standards, and performance measurement frameworks to ensure efficient and effective delivery.
• Lead the development of channel-specific content, customer experiences, sales collateral, and advisor enablement materials that support enterprise marketing strategies and business priorities.
• Leverage analytics, experimentation, A/B testing, and attribution insights to measure performance, optimize ROI, and identify opportunities for continuous improvement across digital channels.

Skills/Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 8+ years leading and holding external agencies accountable for Marketing results—preferably within regulated financial services, banking, insurance, or WM.
• Proven ability to successfully manage large budgets and deliver measurable business results.
• Strong familiarity with Marketing agency ways of working, and proven ability to hold the agency accountable for providing the "A" team on our account.
• Familiarity with analytics platforms (e.g., Google Analytics, Tableau) and personalization platforms (e.g., Salesforce).
• Deep experience building and executing personalization strategies on large-scale digital experiences that span multiple channels and touchpoints.
• Experience leveraging audience segmentation to deliver personalized omnichannel journeys.
• Proven track record of using personalization to improve digital experience performance and its downstream impact on revenue.
• Strong knowledge of attribution, and performance measurement best practices.

About Us