Junior Product Manager / Analyst – Conversion Optimisation, Lead Generation
Role Overview
Junior Product Manager / Analyst focused on improving conversion across PinLocal’s conveyancing, surveying, and removals websites.
The role owns a continuous conversion programme, measuring changes through A/B testing and improving lead submissions and self-serve instructions.
Reports to the Chief Product Officer and works with real customer traffic and revenue early in the role.
Key Skills for This Role
Full Job Posting
Role overview
Junior Product Manager / Analyst focused on improving conversion across PinLocal’s conveyancing, surveying, and removals websites.
The role owns a continuous conversion programme, measuring changes through A/B testing and improving lead submissions and self-serve instructions.
Reports to the Chief Product Officer and works with real customer traffic and revenue early in the role.
Salary and bonus
- Salary is £33,000–£40,000 per year.
- Bonus is up to 20% of base salary and linked to on-page conversion.
Location and working pattern
- London office-based role, five days per week.
Core responsibilities
- Own the conversion-testing backlog, identify opportunities, prioritise by commercial impact and effort, and run tests using Webtrends Optimize and an internal A/B testing platform.
- Document hypotheses, metrics, and expected outcomes; manage test sample size and duration; report results and roll successful tests across brands.
- Shape page, form, copy, and journey improvements; produce wireframes and specifications, write acceptance criteria, and coordinate delivery with developers and designers.
- Improve the online instruction journey from lead form through booking and payment, reducing friction and measuring conversion lift.
- Conduct QA and UAT across devices and browsers, validate forms, tracking, events, and visual design, sign off releases, and follow up defects.
- Report conversion, test results, and revenue impact; use customer insights to inform the product roadmap.
- Use AI tools for analysis, hypothesis and variant drafting, test plans, QA scripts, and reporting automation.
Candidate profile
- Early-career candidate; ideally 1–3 years in conversion optimisation or digital… (the provided description ends mid-sentence).
- Curious and analytical, attentive to detail, and interested in a product career.
- Comfortable doing both QA/UAT and hypothesis and design work; prioritises evidence over personal opinion.
- Expected to use AI tools as a default way of working.
First three months
Agree a baseline for lead submission and self-serve instruction conversion with the Chief Product Officer by the end of month one.
Create a prioritised testing backlog with documented hypotheses, metrics, and expected outcomes.
Have at least two tests live and read out by the end of month three, building toward two concluded tests monthly.
Establish QA/UAT test plans and a sign-off checklist, ship a first winning change, and report its conversion impact.
Create a regular conversion report used by product and leadership to decide what to test next.
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