Junior Brand Manager

Job Summary

Key Responsibilities

• Develop and execute the Annual Marketing Plan (AMP) and brand strategy.
• Manage brand positioning, guidelines, and portfolio growth.
• Lead innovation and new product development from concept to launch.
• Develop Go-To-Market (GTM) strategies for new products.
• Oversee digital marketing, social media, and agency partnerships.
• Plan and execute promotional campaigns and sales activation programs.
• Analyze consumer insights, market trends, and business performance.
• Drive trade marketing, in-store visibility, and retail execution.
• Manage the marketing budget and monitor campaign ROI.
• Collaborate with Sales, Operations, and R&D to achieve business objectives.

Qualifications & Experience

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 2–3 years in Brand Management and Digital Marketing (FMCG or Fresh Produce experience is a significant advantage).
• Demonstrated experience in developing strategic plans and frameworks from the ground up.
• Deep understanding of social media algorithms, digital media buying, and content trends.
• Proven experience in briefing and steering external marketing and media agencies.
• Professional-level fluency in both Arabic and English (written and verbal).
• Must be based in or willing to relocate to Jeddah, Saudi Arabia

Technical & Leadership Skills

• Project Management: Proficiency in using Asana to structure complex plans and track multi-stakeholder deliverables.
• The ability to turn raw consumer data and digital metrics into a 12-month strategic recommendation.
• The ability to design 360-degree brand experiences that connect with consumers at every touchpoint.
• High-level presentation skills to pitch and defend marketing plans to senior management.