品牌传播与公关经理
Role Overview
Lead brand communications, external brand presentation, and reputation management.
Coordinate communications channels, content, and brand materials to express business value clearly and maintain a consistent brand image.
Establish effective public-opinion alerts and crisis-response mechanisms.
Key Skills for This Role
Full Job Posting
Role objective
Lead brand communications, external brand presentation, and reputation management.
Coordinate communications channels, content, and brand materials to express business value clearly and maintain a consistent brand image.
Establish effective public-opinion alerts and crisis-response mechanisms.
Responsibilities
- Build monitoring and risk-alert processes; lead fact-checking, risk assessment, external responses, issue resolution, and post-incident reviews.
- Plan communications around business development, products, services, and partnerships, making technical and operational capabilities understandable to external audiences.
- Maintain accurate, timely, and consistent brand presentation across online channels, external communications, and offline touchpoints.
- Plan and oversee written, image, video, and other brand content and materials; manage publishing, interaction, and external suppliers.
- Maintain media and industry-opinion-leader relationships; plan releases, interviews, and event communications.
- Prepare press releases, official statements, media Q&A, and spokesperson messaging; oversee agency and content-provider delivery.
- Work with business, sales, operations, product, legal, and government-relations teams; track results and use feedback to recommend improvements.
Requirements
- Relevant experience in brand communications, PR, corporate communications, or a related field, with independent planning and execution experience.
- Experience participating in or leading responses to negative public opinion and sensitive incidents.
- Strong writing and content-planning skills, including brand introductions, communications copy, press releases, and formal statements.
- Familiarity with external communications channels, audience needs, content organization, and effectiveness evaluation.
- Good brand awareness and visual judgment; ability to set clear production requirements and manage delivery quality.
- Strong cross-functional coordination and judgment; able to manage routine communications and urgent matters.
- Proficiency with AI tools for information organization, content production, public-opinion analysis, and workflow management; accountable for accuracy and final outputs.
Preferred experience
- Brand communications or PR experience in travel, automotive, logistics, technology, or internet platforms is preferred.
- Experience building a brand communications system from scratch or coordinating multi-channel brand presentation, content, and materials is preferred.
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