Insights Analyst
Role Overview
Insights Analyst supporting marketing and commercial teams at Burhill Group Limited.
Use customer, market, and campaign data to understand how customers discover, engage with, and return to the business.
Generate insights that inform brand strategy, proposition development, and commercial decisions.
Key Skills for This Role
Full Job Posting
Role overview
Insights Analyst supporting marketing and commercial teams at Burhill Group Limited.
Use customer, market, and campaign data to understand how customers discover, engage with, and return to the business.
Generate insights that inform brand strategy, proposition development, and commercial decisions.
Responsibilities
- Maintain and develop Marketing Scorecards and track performance across the customer growth loop.
- Analyse customer, market, and campaign data to identify what is working and where opportunities exist.
- Track customer lifetime value, identify trends, and support leadership reporting.
- Collaborate with Brand, CRM, Acquisition, Commercial, and Technology teams to create a consistent view of performance.
- Work with agency partners and internal stakeholders to uncover opportunities and investment needs.
- Use evolving AI-powered analysis tools and help make insight more accessible across the organisation.
Candidate profile
- The role is described as suited to someone naturally curious and commercially minded.
- The posting emphasizes turning data into insights that inform action and business growth.
- Collaboration with internal teams and agency partners is part of the role.
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