Innovation Strategy & Research Analyst

What You Will Do

• Market & Opportunity Discovery
• Conduct primary and secondary research to identify emerging market trends, technologies, customer needs, competitive activity, regulatory changes, startups, and new business models.
• Identify emerging opportunities and disruptions that may be relevant to PCCA.
• Evaluate customer problems, unmet needs, current alternatives, and market gaps.
• Translate complex market and technical information into clear business implications and recommendations for leadership.
• Innovation Strategy & Opportunity Development
• Work with R&D leadership to translate market needs and customer problems into potential products, services, technologies, or new business opportunities.
• Explore different strategic approaches including build, partner, license, acquire, or invest.
• Support development and prioritization of innovation opportunities based on customer value, competitive advantage, strategic fit, technical feasibility, and business potential.
• Facilitate cross-functional ideation and strategic discussions around new opportunities.
• Business Case Development
• Develop and support business cases for new products, services, technologies, partnerships, and business models.
• Assess market size, customer segments, competitive landscape, pricing considerations, development requirements, investment needs, timeline, risk, and expected return.
• Partner with R&D and commercial teams to determine whether opportunities should advance, be modified, partnered, or discontinued.
• R&D Commercialization Strategy
• Help ensure R&D development programs remain connected to the original customer and market need throughout development.
• Support customer research, concept testing, prototype validation, and feedback gathering.
• Translate customer and market feedback into recommendations for product refinement and commercialization.
• Work cross-functionally to help define target customers, positioning, value proposition, pricing considerations, channel strategy, and launch priorities.
• Support commercialization readiness while maintaining clear ownership between R&D, Marketing, Sales, Business Development, Regulatory, and other functions.
• Strategic Partnerships & New Business
• Evaluate potential technology partners, startups, licensing opportunities, and strategic collaborations.
• Support due diligence and strategic assessment of potential investments or partnerships.
• Help determine whether PCCA should internally develop a capability or access it through partnership, licensing, investment, or acquisition.
• Support incubation of new business platforms originating from R&D, including development of business models and commercialization pathways.
• Post-Launch Learning
• Evaluate product adoption, customer feedback, competitive response, customer segments, repeat usage, and other market signals after launch.
• Identify opportunities for improvement, expansion, repositioning, or future development.
• Translate post-launch learning into recommendations for the R&D pipeline and future innovation priorities.
• Cross-Functional Leadership
• Serve as a strategic bridge between R&D and other key business functions.
• Facilitate cross-functional discussions and workshops to align teams around opportunities, concepts, business cases, and commercialization strategies.
• Help prevent market intelligence, customer insights, technical knowledge, and business opportunities from becoming disconnected across functions.
• Develop tools, frameworks, and repeatable processes that improve opportunity evaluation, innovation prioritization, and commercialization.

Who You Are

Key Competencies

Who We Are