Influencer Manager
Role Overview
Lead development and execution of influencer marketing campaigns across Danone consumer brands.
Build culturally relevant, authentic relationships that strengthen brand credibility and advocacy.
Key Skills for This Role
Full Job Posting
Role purpose
Lead development and execution of influencer marketing campaigns across Danone consumer brands.
Build culturally relevant, authentic relationships that strengthen brand credibility and advocacy.
Key activities
- Identify influencer opportunities and develop culture-first strategies supporting brand growth and earned media.
- Integrate influencer marketing across channels and the wider marketing ecosystem.
- Source, vet, and recruit partners ranging from celebrity talent to micro-influencers and healthcare professionals.
- Lead campaign negotiations, contracting, content management, reporting, and delivery against briefs and deadlines.
- Manage talent, influencer, and agency relationships across campaigns and brands.
- Lead reporting and KPI work with media analysts and serve as local point of contact for Traackr.
- Develop business capability and share recommendations from industry work and developments.
About you
- Strong influencer marketing experience and ability to turn brand objectives into culturally relevant campaigns.
- Established influencer and talent industry relationships, with strong relationship-building and negotiation skills.
- Confident managing end-to-end campaigns and working with multiple teams and agencies.
- Commercial and analytical mindset with experience using campaign performance and KPIs.
Compensation
- Salary offered is £60,000–£70,000 plus bonus and benefits; the pay cadence is not stated.
Workplace
- The role averages two to three days per week in the office hub, depending on role needs.
Benefits
- Flexible benefits include pension, life assurance, healthcare, optional private medical insurance, gym memberships, cycle to work, and holiday trading.
- Employee discounts and wellbeing support are available.
About Danone
Danone describes itself as a certified B-Corp focused on better health through better nutrition.
Its brands span dairy, plant-based products, water, early-life nutrition, and medical nutrition.
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