Industry Client Solutions Manager - Branding & Commerce - METAP - Global Business Solutions

Responsibilities

Responsibilities

• Being a Consultant to clients and internal stakeholders:
• Act as a solutions partner for clients and agencies, covering product adoption, campaign strategy, and optimization to link marketing objectives to business outcomes.
• Stay current on product developments, market trends, vertical movements, and competitor activity to advise clients and internal teams with forward-looking recommendations.
• Build Test & Learn frameworks leveraging TikTok’s measurement solutions (BLS, CLS, Ad Effectiveness, Incrementality, etc.) to demonstrate full-funnel business impact.
• Drive and facilitate the adoption and correct implementation of Pixels, SDKs, Mobile Measurement Partners (MMPs), and TikTok Shop integrations, ensuring technical accuracy and functionality.
• Develop and deliver narratives, workshops, and business reviews to upskill clients, agencies, and cross-functional partners on TikTok solutions and best practices.
• Clearly articulate and establish the value of TikTok within the client’s media mix and long-term communication strategy.

Account Management, Campaign Management & Reporting

• Manage and grow post-sale relationships with clients and agencies, serving as the technical and strategic point of contact.
• Review and challenge media plans with a hands-on perspective, providing actionable recommendations for success.
• Own end-to-end campaign executional checks: campaign setup validation in TikTok Ads Manager (naming conventions, tracking, placements, optimization settings), creative QA, and compliance.
• Proactively monitor campaign delivery and make real-time optimization suggestions, ensuring correct pacing, efficient budget allocation, and achievement of performance objectives.
• Lead conversations on Always On content strategies and performance campaigns, supporting revenue growth in partnership with Client Partnerships Managers.
• Compile, analyse, and present campaign data and insights through reports and account audits, including identifying delivery issues, performance bottlenecks, and optimization opportunities.
• Prioritize operational tasks based on urgency and impact, balancing technical troubleshooting with client-facing needs.

Stakeholder Management & Revenue Impact

• Build trusting relationships with clients, agencies, and internal cross-functional teams (product, measurement, creative, operations) to deliver on growth objectives.
• Navigate cross-functional teams effectively, knowing which technical or product support teams to engage for specific campaign challenges.
• Champion product adoption and lead the execution of programs, packages, and betas aligned with company and market priorities.
• Share responsibility for account and opportunity planning, working with sales to design client-centric strategies.
• Track and report on revenue impact tied to campaign activities, demonstrating accountability both individually and as part of the team.
• Contribute to knowledge sharing across Client Solutions Teams by creating case studies, playbooks, or internal learning sessions from hands-on campaign and market experience.

Minimum Qualifications

• 5+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms.
• Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.
• Proven experience managing complex campaign portfolios across performance advertisers, including multi-market coordination.
• Proven experience in delivering GMV growth for commerce businesses via digital media marketing
• Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
• Detail oriented, analytical and a creative problem solver
• Fluent in English. High written and oral proficiency in English is required as this role will work with regional clients

Preferred Qualifications

• Comfortable with revenue-bearing responsibilities and managing team targets
• Experience with e-commerce marketplaces and digital performance marketing
• Experience in an in-house commerce function or marketplace platform client solutions experience preferred
• Experience with analyzing and understanding GMV trends and optimizing SKU performance to drive GMV growth
• Demonstrated ability to implement and troubleshoot conversion tracking via Pixels, SDKs, and Mobile Measurement Partners.
• Experience with 3rd party ad measurement verification partners (such as IAS and DV)
• Proven ability to diagnose and solve platform-related issues (e.g., delivery, optimization, attribution gaps, or creative disapprovals) by working directly with product and engineering teams.
• Track record of building and executing strategic education programs to drive product adoption.
• Able to travel where required

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