Industrial Market Manager
Role Overview
As the Industrial Market Manager for the Atlantic Region, you will grow Thern’s market presence by developing new business, strengthening distributor relationships, and supporting existing customers. You will identify opportunities, understand customer applications, and coordinate product and service solutions that support sales growth and profitability.
This position is based remotely from your home within the Atlantic Region, with travel throughout the territory to support customers, develop distributor partners, and pursue new business. Thern is seeking candidates located in New York, Delaware, Massachusetts, Virginia, West Virginia, Washington, DC, New Jersey, or Pennsylvania.
Working with Sales, Marketing, and Engineering, you will turn market insights into action plans, help introduce new offerings, and guide opportunities from initial inquiry through proposal, order, and follow-up. This role suits someone who combines demonstrated sales success with technical curiosity, clear communication, and consistent follow-through.
Key Skills for This Role
Full Job Posting
About Thern
Thern has more than 75 years of experience providing lifting, pulling, and positioning equipment to customers across a diverse range of industries. Through its products and application expertise, Thern helps customers solve demanding material-moving challenges.
About the Role
As the Industrial Market Manager for the Atlantic Region, you will grow Thern’s market presence by developing new business, strengthening distributor relationships, and supporting existing customers. You will identify opportunities, understand customer applications, and coordinate product and service solutions that support sales growth and profitability.
This position is based remotely from your home within the Atlantic Region, with travel throughout the territory to support customers, develop distributor partners, and pursue new business. Thern is seeking candidates located in New York, Delaware, Massachusetts, Virginia, West Virginia, Washington, DC, New Jersey, or Pennsylvania.
Working with Sales, Marketing, and Engineering, you will turn market insights into action plans, help introduce new offerings, and guide opportunities from initial inquiry through proposal, order, and follow-up. This role suits someone who combines demonstrated sales success with technical curiosity, clear communication, and consistent follow-through.
What You Will Do
- Identify and pursue new business opportunities in target markets while supporting existing customers and business partners to meet or exceed sales and marketing objectives.
- Develop and support distributor partners to strengthen relationships, increase revenue, and improve profitability.
- Qualify customers and prospects using established criteria, including customer type, market segment, discount level, and credit terms.
- Provide product and application training to customers and distributors and develop ongoing strategies to grow territory business.
- Work with internal teams to develop product and service solutions that address customer requirements.
- Coordinate with Marketing and Engineering to support the introduction and promotion of new products and services to defined customer and market segments.
- Respond promptly to inquiries, document customer requirements, and verify product selection according to established procedures.
- Prepare verbal and written proposals, complete follow-up activities, and help customers move through the purchasing process.
- Enter customer orders accurately and assist with order management to support on-time delivery.
- Provide post-sale support to maintain customer relationships and confirm that solutions continue to meet application needs.
- Contribute to market research, customer surveys, and competitor analysis to identify opportunities and inform marketing plans.
- Support marketing initiatives by coordinating materials, helping customers and distributors use web-based tools, and participating in trade shows and events.
- Travel throughout the Atlantic Region to fulfill territory responsibilities and perform other assigned sales functions.
Qualifications
- Bachelor’s degree from a four-year college or university and/or five to seven years of related experience with demonstrated success.
- Ability to read, analyze, and interpret technical documents, procedures, and governmental regulations.
- Strong written and verbal communication skills, including the ability to present clearly to senior leaders, engineers, and trade professionals.
- Ability to calculate discounts, gross margins, proportions, percentages, area, circumference, and volume, and apply basic algebra and geometry.
- Strong problem-solving skills and the ability to interpret written, verbal, diagram-based, and schedule-based instructions.
- Proficiency with common Windows-based software and web search tools, with the ability to quickly learn proprietary manufacturing and database systems.
- Based within the Atlantic Region and able to work remotely from home.
- Ability to travel within the territory as required to support customers, distributors, and sales activities.
- Application questions must be answered to be considered for this position.
Why Join Thern
This role offers an annual base salary of 90,000–115,000 plus commission, a home-based work arrangement within the territory, and the opportunity to take ownership of regional growth.
You will work across commercial and technical teams, build lasting customer and distributor relationships, and help customers solve practical industrial challenges while contributing directly to Thern’s continued expansion.
Thern is an equal opportunity employer. Qualified applicants receive consideration without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
About Thern
Family-owned U.S. manufacturer of winches, cranes, and lifting equipment for industrial customers.
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