In-House Marketing Executive

About The Role

Corporate Brand & Digital Marketing

• Plan and execute marketing calendar across social media, paid campaigns and digital channels
• Create and publish content independently; copy, visuals and campaign assets without external production support
• Run and optimise paid social campaigns on LinkedIn and Meta
• Maintain brand consistency across all company’s communications, internal and external
• Track and report on campaign performance, social metrics and channel results monthly
• Own SEO basics; monitor organic performance and act on it

MD's Personal Brand on LinkedIn

• Own the MD's LinkedIn content strategy and publishing calendar end-to-end
• Develop a deep understanding of the MD's voice, perspective and strategic themes
• Write and produce all LinkedIn content; posts, articles and engagement responses, in the MD's authentic voice
• Grow the MD's LinkedIn following and community through consistent, high-quality thought leadership
• Track engagement, follower growth and content performance and iterate accordingly

Marketing Operations

• Align marketing activity with the MD, sales and operations teams
• Build and maintain internal asset libraries, templates, and brand guidelines
• Define and document internal marketing processes as the function scales
• Report directly to the MD with clear visibility on performance and priorities

Critical Requirements

• Bachelor's degree in marketing or related field
• 2 - 5 years of relevant experience
• Agency execution background: You have worked at a marketing or creative agency and produced the work; campaigns, content, social media. Not just managing client relationships. You understand how marketing gets done because you have made it.
• Hands-on content creation and campaign execution: Must independently produce copy, visuals and campaigns. No briefing others to make it.
• Paid social execution: Must have personally set up, run and optimised Meta and/or LinkedIn campaigns.
• Self-directed working style: Must manage their own priorities without close direction, given direct MD reporting.
• Long-term commitment: The role is designed to grow into a senior position; short tenure history is a stated deal breaker

Important Requirements

• Multi-channel marketing fluency: Comfortable across social, content, paid and digital broadly; needed to own the full function.
• Marketing operations capability: Able to build and maintain a calendar, asset libraries, templates and internal processes independently.
• Performance tracking and reporting: Must translate metrics into clear monthly reports directly to the MD.
• Arabic proficiency: A genuine advantage in the UAE market

Nice-to-Have

• LinkedIn or personal brand content experience: You have worked on executive thought leadership or personal brand programmes. This shortens the runway to bringing the LinkedIn vendor's work in-house.
• Paid social execution: Hands-on experience running Meta or LinkedIn campaigns, not just reporting on them.
• B2B or UAE market exposure: Familiarity with business-to-business marketing in the UAE or GCC context.
• Design and content production skills: Canva-level at minimum. The ability to produce clean visual assets independently accelerates the in-house transition.
• Basic SEO knowledge: Enough to evaluate organic performance and hold the agency accountable on search visibility

Deal Breakers

• You have only briefed agencies; you have never made the work yourself.
• You have not written LinkedIn content in an executive's voice before.
• You prefer to coordinate rather than execute.
• You need close direction to stay productive.
• Short tenure history — we are building a long-term Marketing function and need commitment to match.