IBM Sr. Brand Manager

About Us

Qualifications

• Bachelor’s degree + 4 years sales/marketing experience, 4 years CDW PPM experience + 4 years’ experience in sales/marketing, OR

Preferred Qualifications

• Bachelor’s degree with a concentration in Marketing, a plus

Responsibilities

• Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
• Analyze complex industry information to identify opportunities and develop strategies to increase sales
• Develop and articulate competitive positioning and differentiation of brands
• Develop marketing plans for partner in conjunction with Partner
• Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
• Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
• Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
• Communicate partners’ financial conditions and market new products related to the assigned partner
• Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
• Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
• Bachelor’s degree + 4 years sales/marketing experience, 4 years CDW PPM experience + 4 years’ experience in sales/marketing, OR
• 8 years’ experience in sales/marketing, 8 years CDW PPM experience and 8 years’ experience in sales/marketing
• Bachelor’s degree with a concentration in Marketing, a plus
• Previous experience in the technology industry, a plus
• Prior experience in Supply Chain, Pricing, Merchandising or Program Management, a plus
• Pay range: $89,000 - $126,200 depending on experience and skill set
• Annual bonus target of 10% subject to terms and conditions of plan
• Benefits overview: https://cdw.benefit-info.com/
• Salary ranges may be subject to geographic differentials
• CDW is committed to being an AI-fluent organization
• We’re looking for people who bring curiosity, a learner’s mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances—not replaces—human creativity and decision-making. You don’t need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.
• Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that’s curious, adaptive, and ready to explore what’s possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.