HORECA Sales Executive
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Key skills for this role
About the Role
HORECA Sales Executive for a beverage solutions company in Dubai, responsible for acquiring new HORECA accounts and managing key accounts. Requires 3-5 years B2B sales in F&B/hospitality, UAE driver's license, and English fluency.
Key Skills for This Role
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About The Role
We are a leading provider of premium beverage solutions to the UAE's hospitality sector, and we're looking for a high-energy HORECA Sales Executive to join our growing team.
This is a front-line sales role focused on acquiring new clients and managing key accounts within the Hotels, Restaurants, and Cafés (HORECA) segment.
If you have a hunter mentality, a strong network in the UAE F&B industry, and a passion for delivering exceptional service, we want to hear from you.
Business Development
- Identify and secure new HORECA accounts including hotels, restaurants, cafés, catering companies, and corporate offices.
- Build and manage a healthy sales pipeline with a clear focus on conversion.
- Conduct market research to stay ahead of trends and competitor activity.
Account Management
- Build and maintain long-term relationships with existing clients.
- Conduct regular client visits to ensure satisfaction and identify upselling opportunities.
- Negotiate contracts, pricing, and service terms in line with company policy.
Sales Execution
- Achieve and exceed monthly, quarterly, and annual sales targets.
- Deliver compelling sales presentations and product demonstrations.
- Coordinate with operations and logistics to ensure timely delivery and installation.
- Provide client training on product usage and equipment maintenance.
Experience & Qualifications
- 3 to 5 years of B2B sales experience, ideally in F&B, hospitality, or beverage equipment.
- Proven track record of acquiring and managing HORECA accounts in the UAE.
- Established network within the UAE hospitality and foodservice sector.
- Bachelor's degree in Business, Marketing, Hospitality, or a related field.
Skills & Competencies
- Hunter Mentality – Self-motivated, persistent, and driven to close deals.
- Relationship Builder – Strong interpersonal skills with the ability to connect with diverse stakeholders.
- Negotiation & Closing – Commercial acumen with a history of winning high-value contracts.
- Presentation Skills – Confident and professional in client-facing situations.
- Time Management – Capable of juggling multiple accounts and priorities.
- Tech Savvy – Proficient in MS Office and CRM software.
Additional Requirements
- Fluent in English (written and spoken). Arabic is a strong advantage.
- Valid UAE driver's license and own vehicle (fuel allowance provided).
What We Offer
- Competitive base salary based on experience
- Performance-based commission structure
- Fuel allowance for business travel
- Health insurance and benefits as per UAE Labor Law
- Career growth path to senior roles
- Opportunity to represent a premium brand in a growing market
Key Performance Targets
- New HORECA Accounts Acquired: 3 to 5 per month
- Monthly Sales Revenue: Achieve assigned target
- Client Retention Rate: 90 percent or higher
- Proposal-to-Close Conversion: 30 percent or higher
- Client Visits per Week: Minimum 15
How To Apply
If you're ready to take on a challenging and rewarding role, we'd love to hear from you.
Send your CV and a brief cover letter to:
Or contact us directly:
+971544999917
About Us
We are a well-established company with a strong presence in the UAE's beverage solutions market.
We supply premium coffee, tea, and related equipment to hotels, restaurants, cafés, and corporate clients across the region.
Our commitment to quality, sustainability, and customer service sets us apart.
Join us and be part of a team that's shaping the future of hospitality experiences in the UAE.
We are an equal opportunity employer.
All qualified candidates are encouraged to apply.
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