HoReCa Sales Execuitive (UAE – Dubai Market)

About This Role

Position: HoReCa Sales Executive / Salesman

Location: Dubai, UAE

Industry: FMCG – Food Service / HoReCa Distribution

Employment Type: Full‑Time

About the Role

We are seeking a high‑energy, relationship‑driven HoReCa Salesman to expand and manage our food‑service customer base across Dubai. The ideal candidate has strong existing relationships with chefs, purchasing managers, and decision-makers in hotels, restaurants, catering companies, bakeries, cafés, and institutional kitchens.

This role is for someone who thrives in a fast‑paced, quota‑driven sales environment, understands the dynamics of Dubai’s HoReCa sector, and can consistently deliver revenue growth.

Key Responsibilities

• Cultivate and manage relationships with key decision-makers in HORECA establishments, including hotels, restaurants, and catering companies, driving business growth.
• Develop and implement strategic sales plans to achieve and exceed sales targets within the HORECA sector, focusing on market penetration and expansion.
• Identify and pursue new business opportunities by proactively prospecting and generating leads within the HORECA landscape, securing new accounts.
• Conduct product presentations, demonstrations, and tastings tailored to HORECA clients, effectively communicating product value and benefits.

Required Qualifications

• Minimum 2–4 years of proven experience in new customer acquisition within HoReCa – UAE
• Strong background in FMCG sales
• Demonstrated ability to consistently close new accounts
• Valid UAE driving license (mandatory)
• Excellent negotiation, communication, and relationship-building skills
• Self-motivated, field-oriented, and target-driv
• Demonstrates a deep understanding of the HORECA market, including its dynamics, trends, and key players.

What We Offer

• Competitive salary + commission structure.
• Monthly incentives for target overachievement.
• Company vehicle or allowance.
• Medical insurance and annual leave as per UAE labour law.
• Career growth within a fast‑scaling FMCG distribution company.

Ideal Candidate Profile

• A hunter mentality with strong closing ability.
• Deep knowledge of Dubai’s HoReCa ecosystem and purchasing behaviour.
• Strong culinary understanding and ability to speak the chef’s language.
• Highly accountable, organized, and committed to customer success.

Job Type: Full-time

Experience:

• HoReCa / Food Service: 5 years (Required)

Language:

• English (Required)

License/Certification:

• Driving License (Required)

Location:

• Dubai (Required)

Work Location: In person