Head of Wellness - Corporate
Skills
About This Role
Wellness Strategy & Brand Leadership
- Define and continuously evolve Adeera s groupwide wellness vision and pillars across all hotel brands, drawing on approved wellness guidelines and brand philosophies.
- Translate brand intent into clear, operational wellness frameworks, covering spa, fitness, pools, recreation, and holistic wellbeing experiences.
- Ensure consistency of wellness positioning, treatments, rituals, naming logic, and guest journeys across the portfolio, while allowing for brandspecific differentiation.
- Lead wellness concept translation from narrative to operation, ensuring brand ideas are deliverable, scalable, and commercially viable.
Pre-Opening, Design & Concept Development
- Act as the corporate lead for wellness during design development and pre-opening, with hands-on involvement on the ground as required.
- Lead wellness concept operationalization from early design stages through to opening readiness.
- Provide specialist wellness input into:
- Space planning and adjacencies
- Treatment room mix and capacity planning
- Back-of-house functionality and operational flow
- Pool, hydro, and recovery wellness requirements
- Lead wellness naming conventions in collaboration with the Brands Team, third-party consultants, and designers to ensure brand alignment and clarity.
- Validate wellness concepts, treatment menus, fitness offerings, and activity programming prior to opening.
- Ensure structured handover to hotel operations teams, with clarity on standards, staffing, and performance expectations.
Procurement, OS&E & Equipment Leadership
- Lead wellness-related OS&E strategy during pre-opening phases.
- Define requirements and recommend specialist wellness equipment and machines, ensuring operational suitability, durability, safety, and ROI.
- Work closely with Procurement, Design, and Technical Services to ensure wellness facilities are properly equipped and commissioned.
Commercial Performance & Revenue Optimization
- Own wellness-related commercial strategies and performance benchmarks across all properties.
- Drive revenue optimization across:
- Spa and wellness treatments
- Fitness memberships, classes, and programming (where applicable)
- Wellness retail, partnerships, and product strategies
- Destination and experiential wellness programming
- Monitor key wellness KPIs including revenue per treatment room, therapist productivity, capture rates, yield, and guest satisfaction.
- Ensure wellness offerings maintain strong commercial viability and disciplined ROI.
Guest Experience & Destination Integration
- Ensure wellness offerings are fully integrated into the overall guest journey, particularly within destination and mixed-use developments (including resorts and waterpark hotels).
- Align wellness experiences with:
- Seasonal demand patterns
- Peak operational calendars
- Family, leisure, and experiential guest profiles
- Champion innovation within wellness while maintaining operational feasibility and brand relevance.
Standards, Governance & Quality Assurance
- Develop, document, and enforce wellness brand standards, SOPs, and service rituals across all properties.
- Ensure compliance with health, safety, hygiene, and regulatory requirements.
- Establish quality assurance frameworks including audits, inspections, and mystery guest programs.
- Act as the escalation point for wellness-related operational risks, guest issues, and reputational matters.
Talent Strategy & Capability Building
- Define wellness organizational models and leadership structures across brands.
- Provide functional guidance and performance oversight to Spa Directors, Wellness Managers, and Recreation leadership at property level.
- Support Saudization objectives through national talent development initiatives, leadership pipelines, and structured training frameworks.
- Champion specialist capability development across therapy, fitness, and holistic wellness disciplines.
ESG, Sustainability & Wellness Ethos
- Champion environmentally responsible wellness practices including water stewardship, energy efficiency, and sustainable product sourcing.
- Ensure wellness products, treatments, and equipment align with approved sustainability and wellness charters.
- Support wellness initiatives that contribute to employee wellbeing, community engagement, and Vision 2030 objectives.
Stakeholder Management & Representation
- Act as Adeera s subject-matter expert for wellness in owner, developer, and brand discussions.
- Support PR, media, and marketing initiatives related to wellness launches, destination activations, and brand storytelling.
- Represent Adeera in strategic partnerships with wellness brands, third-party consultants, and product suppliers.
• Pre-Opening & Technical Services
- Procurement
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