Head of Sales
Skills
About This Role
Overview
Lead and manage the company's sales operations with full ownership of revenue growth, market penetration, and commercial performance.
Develop and execute high-impact sales strategies to build the sales function from the ground up, increase market share, and drive sustainable revenue growth in a highly competitive environment.
Key Responsibilities
- Develop and execute a comprehensive sales strategy aligned with company growth and revenue objectives
- Build, structure, and lead the sales function from the ground up, including processes, channels, and team capabilities
- Drive aggressive market penetration and expand the company's presence despite low brand awareness
- Identify, develop, and grow sales channels (retail, wholesale, HORECA, and partnerships) to maximize market reach
- Lead and manage the sales team, set clear targets, and continuously monitor and improve performance
- Personally engage in high-value deals and key account acquisition, acting as a strong closer when needed
- Build and maintain strong relationships with key clients, distributors, and strategic partners
- Analyze sales performance, market trends, and competitor activity, and take proactive corrective actions
- Collaborate closely with marketing and operations to support product launches and promotional campaigns
- Ensure full market coverage and operational efficiency across all sales regions
- Prepare and present regular sales reports, forecasts, and strategic insights to senior management
- Continuously optimize sales processes, improve efficiency, and reduce operational gaps
Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field
- 8-10+ years of experience in sales, preferably within the food, FMCG, or consumer goods industry
- Proven track record of building sales operations, expanding market presence, and achieving revenue growth
- Strong experience in handling competitive markets and selling products with low brand awareness
- Demonstrated ability to lead, build, and develop high-performing sales teams
- Strong commercial mindset with hands-on approach and execution-driven attitude
- Excellent negotiation, communication, and relationship-building skills
- Strong analytical skills with the ability to make data-driven decisions
- High level of ownership, resilience, and ability to work under pressure
- Entrepreneurial mindset with a "hunter" mentality and strong drive to win in the market
Benefits
- **Earn commission on closed deals in addition to base salary.**
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