Head of Sales and Operations
About This Role
We are looking for a hands-on and results-driven Head of Sales & Operations to lead the day-to-day performance of a growing bottled water business. This role is ideal for someone with strong on-ground experience in the water category, who understands distribution, route-to-market, and field execution, and can drive immediate commercial results while ensuring operational efficiency.
You will oversee the full value chain across sales, distribution, and operations, working closely with factory, logistics, and finance teams to ensure strong market execution, product availability, and profitability.
Key Responsibilities
- Own end-to-end execution across sales, distribution, and operations
- Lead the sales team to deliver volume, revenue, and coverage targets
- Strengthen route-to-market strategy to ensure full market coverage and availability
- Drive in-market execution across retail, wholesale, and HORECA channels
- Monitor sales performance regularly and take immediate corrective actions
- Oversee coordination between production, inventory, and logistics to ensure consistent supply
- Ensure on-time delivery and minimize stock-outs and overstocking
- Align production planning with market demand in coordination with factory teams
- Own P&L performance, including revenue growth, cost control, and margin optimization
- Identify and implement cost-saving and efficiency improvement initiatives
- Set, track, and enforce KPIs across sales, distribution, and operations
- Drive accountability and performance across teams
- Strengthen collaboration between sales, logistics, finance, and production to resolve bottlenecks quickly
Requirements Requirements
- 4+ years of experience in the bottled water industry (mandatory)
- Oversee end-to-end operations — sourcing, production, logistics, and sales
- Improve efficiency, reduce costs, and eliminate waste across all functions
- Ensure production quality, compliance, and operational excellence
- Manage the P&L and deliver growth in revenue and profitability
- Set and track KPIs across sales and production
- Lead and develop sales team
- Strengthen route-to-market and ensure market coverage
- Drive collaboration between factory, logistics, sales, and finance
- English required
- Arabic preferred but not mandatory (must be able to manage Arabic-speaking teams)
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