Head of Retail Marketing.MCG - Marketing and Communications Group
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Key skills for this role
About the Role
Key Result Areas - Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan - Design positioning, messaging architecture & marketing plans across Retail products & services offering - Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement
Key Skills for This Role
Full Job Posting
Key Result Areas
- Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan
- Design positioning, messaging architecture & marketing plans across Retail products & services offering
- Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR
- Plan & implement all segments & products / services overall digital marketing strategy
- Forecast digital sales performance trends and increase acquisition numbers across markets & segments
- Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPA
- Analyze data and insights to optimize campaigns across all segments
- Design marketing initiatives to drive high-level of engagement, loyalty & life time value for Existing to Bank customers
- Monitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services.
- Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpoints
- Oversee & manage marketing budget and scheduling expenditures.
- Set a strong marketing team, processes & policies in new markets
- Launch Retail offering in new Markets
- Operating Environment ,Framework and Boundaries, working Relationships
- Mashreq is a challenger bank & an aggressive marketeer, this position has key responsibility to promote a culture of innovation & Customer Experience.
- Working with all Retail Business Heads,Digital Studio Head and Customer Experience Head
Problem Solving
- Being a strategic role, this job requires ability to think out-of-the-box both in terms of marketing strategy, people management and digital marketing paradigm shifts.
- Understanding detailed customer needs in terms of products / distribution through research and behavioural analysis.
- Ability to adjust thinking to ever evolving situations, to overcome habits and to see things & opportunities in a fresh way
- Being able to traverse a broad spectrum from strategic to tactical is key
- Ability to work under Agile framework - collaborate across businesses, Digital Studio teams & CX to achieve business goals
- Decision Making authority and Responsibility
- Setting up marketing strategy across Retail segments, products & services.
- Determining acquisition targets & CPA for segments and launch of new initiatives.
Knowledge, Skills and Experience
- 12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.
- Familiarity with bank’s operations, sales and support environments, and strong customer focus.
- Entrepreneurial, strong profit orientation, effective team leader
- Experience building innovative and agile teams and coaching them to their full potential
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