Head of Product Marketing
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About the Role
Lead product marketing for SaaS and hardware, driving growth, launching strategies, and aligning teams with customer insights and AI tools.
Key Skills for This Role
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Overview
Lead product marketing for SaaS and hardware products in a remote start-up/scale-up, translating deep customer insights into compelling value propositions and GTM strategies that align product, sales, and marketing teams around a unified product vision.
Job Duties and Responsibilities
- Drive product-led growth and revenue targets
- Launch compelling GTM strategies for new products
- Increase customer adoption and retention rates
- Align cross-functional teams on product vision
- Deliver data-driven customer insights to stakeholders
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