{bc}
Apply
indeed

Head of Performance

Valnet Inc.
Quebec, CAN
Full-time
Director
Onsite
Discovered 1 weeks ago
Paid search strategyGoogle AdsMicrosoft AdsPerformance MaxSmart BiddingGoogle Ads scripts

Full Job Posting

Role overview

The Head of Paid Performance owns paid search strategy and financial performance across Valnet's portfolio, with Google Ads as the primary channel.

The role leads the team responsible for day-to-day execution and is measured against revenue, profitability, and efficiency targets.

The role reports to the Chief Operating Officer and has Senior Performance Marketing Manager(s) and paid search specialists as direct reports.

Responsibilities

  • Set portfolio-wide paid search strategy, with Google Ads as the core channel, Microsoft Ads as a secondary focus, and new high-intent platforms as potential growth channels.
  • Set account structure, bidding, keyword, and audience strategies to scale volume while protecting margin.
  • Own revenue, spend, net revenue, and ROAS results.
  • Identify growth and efficiency opportunities across verticals, geographies, keywords, bidding, funnels, and landing pages.
  • Manage Google and other platform relationships, beta access, quarterly business reviews, and co-investment opportunities.
  • Lead and coach the paid search team; establish KPIs, testing roadmaps, and working practices, and review weekly performance.
  • Work with analytics, product, content, and finance on tracking, attribution, conversion rates, and reporting.
  • Present results, insights, and recommendations to senior leadership.
  • Stay current on AI-driven campaign types, automated bidding, privacy, and measurement changes.

Requirements

  • 5+ years in paid search or performance marketing, including 3+ years leading a team or channel.
  • Demonstrated ownership of large-scale Google Ads budgets and revenue and profitability targets.
  • Expert hands-on Google Ads command, including Search, Performance Max, Smart Bidding, scripts, Google Ads Editor, and Merchant Center where relevant.
  • Proficiency building AI agents and using AI to build systems and processes.
  • Financial and commercial skills in forecasting, margin modeling, and unit-economics-based spend decisions.
  • Experience managing platform, partner, and agency relationships and negotiating commercial terms.
  • Advanced GA4 and Excel or Sheets skills; SQL or BigQuery is a plus.
  • Knowledge of conversion tracking, offline conversion imports, attribution, and incrementality testing.
  • Strong leadership, communication, and stakeholder management skills, including presenting to senior leaders.
  • Experience in a fast-paced, digital-first, or high-growth environment.

Assets

  • Experience in insurance, banking, mortgage, lead generation, or financial services is an asset.
  • Experience with arbitrage or media-buying models that monetize search traffic through partners is an asset.
  • Bilingual English and French is an asset.

Location

  • The description lists Montreal, Quebec; no remote, hybrid, or onsite policy is stated.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Valnet Inc.

Head of Paid Search

, CAN

Discovered 4 weeks agoFull-time

GMS | New Trends Writer

, GBR

Discovered 1 months agoContract

Head of Video and Events

Montréal, CAN

Discovered 1 months agoFull-time

Head of Video & Events

Montréal, CAN

Discovered 1 months agoFull-time

Investment & AI Operations Analyst

Montréal, CAN

Discovered 1 months agoFull-time

GiveMeSport Social Media Specialist

, USA

Discovered 1 months agoContract

TheTravel | Junior Editor

, USA

Discovered 1 months agoContract

Simple Flying | Writer

, USA

Discovered 1 months agoContract