Head of Marketing
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About the Role
About the Role- We are hiring a Head of Marketing to lead our India and Bangladesh business, reporting directly to the Global CMO. This is a leadership role with full ownership of marketing performance, customer acquisition, retention, brand growth, and market expansion across multiple brands.
Key Skills for This Role
Full Job Posting
Overview
About the Role-
We are hiring a
Head of Marketing
to lead our
India and Bangladesh business
, reporting directly to the Global CMO.
This is a leadership role with full ownership of marketing performance, customer acquisition, retention, brand growth, and market expansion across multiple brands.
The successful candidate will lead a high-performing marketing team and work closely with Product, Commercial, Operations, and Technology teams to drive sustainable growth.
We are looking for a commercially driven marketing leader with strong experience in iGaming who understands both performance marketing and long-term brand building.
Commercial Ownership
- Own marketing performance, acquisition targets, ROI, and growth objectives across India and Bangladesh.
- Develop and execute quarterly and annual marketing strategies aligned with business goals.
- Manage marketing budgets and allocate spend across channels to maximize return.
- Monitor and report on key performance metrics including CAC, FTD, ROAS, ARPU, retention, and LTV.
Performance Marketing
- Lead customer acquisition across paid media, affiliates, influencer partnerships, CRM, and emerging channels.
- Drive continuous testing and optimization of acquisition strategies.
- Develop scalable frameworks for growth across multiple brands and customer segments.
- Work closely with product and analytics teams to improve conversion rates throughout the customer journey.
Brand Building & Storytelling
- Lead brand strategy and positioning across multiple brands.
- Build compelling brand narratives that resonate with Indian and Bangladeshi audiences.
- Develop integrated campaigns that balance performance marketing with long-term brand equity.
- Create strong storytelling frameworks across digital, social, influencer, PR, and content channels.
- Ensure consistent brand identity, messaging, and customer experience across all touchpoints.
Affiliate & Partnership Management
- Develop and manage affiliate, media, influencer, and strategic partnerships.
- Negotiate commercial agreements and drive measurable business outcomes.
- Expand partner networks across India and Bangladesh.
Retention & Crm
- Work closely with CRM teams to improve player retention and lifetime value.
- Develop customer segmentation, lifecycle marketing, and engagement strategies.
- Optimize promotions, loyalty initiatives, and customer communications.
Leadership & Team Management
- Lead and develop a multi-disciplinary marketing team covering acquisition, retention, creative, content, and brand functions.
- Set clear KPIs and performance expectations.
- Build a culture of accountability, innovation, and continuous improvement.
- Collaborate effectively across departments to achieve business objectives.
Essential Requirements
- 6- 8+ years of marketing experience with significant exposure to iGaming, Online Gaming other Real Money Gaming businesses.
- Strong understanding of the Indian consumer market.
- Experience managing multiple brands simultaneously.
- Proven success in both performance marketing and brand-building initiatives.
- Experience developing customer acquisition and retention strategies at scale.
- Strong commercial acumen with ownership of budgets, ROI, and growth targets.
- Experience leading teams of 15+ people.
- Excellent stakeholder management and leadership skills.
- Willingness to relocate to or work from Dubai.
Preferred Requirements
- Indian national preferred.
- Experience across both India and Bangladesh markets.
- Exposure to affiliate marketing, influencer ecosystems, and digital partnerships.
- Experience working in high-growth consumer internet businesses.
- Understanding of payment ecosystems and customer behaviour within gaming markets.
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