Head of Marketing

Hero's Journey

Dubai, UAE

fulltime

Director

AED 18,000 - 25,000/month

1 weeks ago

Marketing StrategyBrand ManagementDigital MarketingCampaign ManagementBudget ManagementMarket Research

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Overview

Hero’s Journey is the first AI-powered multi-modality fitness concept in the GCC — combining five training zones, proprietary programming, measurable progression, and a category-defining member experience.

We’re looking for an experienced, highly connected, and execution-driven Head of Marketing to lead our Dubai flagship launch, founding member growth, and market expansion.

This is a key leadership role reporting directly to the CEO — combining brand building, community, partnerships, influencer marketing, events, and performance-driven growth.

Brand Launch & Growth

Lead and execute the Dubai go-to-market strategy from pre-launch through grand opening and post-launch growth
Build strong brand awareness and positioning within Dubai’s premium fitness and wellness market
Own the launch of the local brand ecosystem, including social media, campaigns, and community presence
Support founding member pre-sale and membership growth initiatives
Drive lead generation, conversion, retention, and community engagement across all channels

Influencer, Community & PR

Build and manage relationships with influencers, creators, athletes, media, and key Dubai communities
Develop and execute influencer campaigns, creator partnerships, PR activations, and community collaborations
Build a high-impact creator ecosystem across macro, micro, nano creators, run clubs, wellness communities, and local networks
Organize launch events, wellness activations, partnerships, and brand experiences
Develop referral, ambassador, and community programs to support organic growth and retention

Partnerships & Business Development

Build strategic partnerships across fitness, wellness, hospitality, fashion, lifestyle, luxury, and corporate sectors
Identify collaboration opportunities with brands, cafes, recovery concepts, wellness operators, and local communities
Support B2B outreach and corporate wellness partnerships

Content, Social & Performance Marketing

Oversee local content strategy, storytelling, and social media direction aligned with the global brand vision
Coordinate with creative, content, and performance marketing teams
Work closely with paid acquisition across Meta, TikTok, and digital growth channels
Monitor and optimize CAC, lead quality, conversion, retention, funnel performance, and ROI
Stay ahead of fitness, wellness, social media, and creator trends in Dubai and globally

Requirements

5+ years of marketing experience within fitness, wellness, hospitality, lifestyle, luxury, or premium consumer brands
Strong understanding of the Dubai premium market and consumer behavior
Existing network of influencers, creators, media contacts, communities, and strategic partners in Dubai
Proven experience launching brands, studios, clubs, hospitality concepts, or large-scale campaigns
Strong execution, project management, and leadership skills
Performance-driven mindset with solid understanding of acquisition, growth metrics, and customer lifecycle marketing
Ability to thrive in a fast-paced, high-growth, startup environment

Preferred

Experience in boutique fitness, wellness, hospitality, or premium lifestyle brands
Strong background in events, influencer marketing, partnerships, and community-led growth
Familiarity with Meta / TikTok marketing ecosystems
Arabic language and/or UAE driving license are a plus