Head of International Marketing
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Key skills for this role
About the Role
About Us: *MBC Group is the largest owner and operator of satellite TV and radio networks, VOD, and digital services, based in Diplomatic Quarter, Riyadh. It broadcasts a portfolio of Arabic and Western entertainment channels as well as managing the Al Arabiya news channel.
Key Skills for This Role
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About Us
*MBC Group is the largest owner and operator of satellite TV and radio networks, VOD, and digital services, based in Diplomatic Quarter, Riyadh. It broadcasts a portfolio of Arabic and Western entertainment channels as well as managing the Al Arabiya news channel. In addition, MBC Group owns and operates MBC Shahid: the world’s leading Arabic VOD and SVOD streaming platform by MBC GROUP, offering premium content to Arab families, including binge worthy exclusive Shahid Original Series; Shahid Premieres; Arabic movies fresh off the box-office; live TV channels in true HD quality.*
Responsibilities
- Own the international expansion P&L — hold final authority on market strategy, budget allocation, and ROI across all diaspora markets.
- Define and maintain the central GTM and brand playbook that each market localizes from, ensuring a consistent MBC Shahid identity across geographies.
- Translate the central GTM into city-specific activation plans for each market (on-ground and localized digital).
- Directly source, vet, contract, and manage in-market freelancers, local agencies, vendors, and production partners to execute activations.
- Set, track, and optimize market-level KPIs — subscriber acquisition, engagement, cost-per-acquisition, and activation ROI.
- Establish a monthly performance and reporting cadence across markets, sharing learnings and replicating what works (e.g. proving the model in one market, then scaling).
Requirements
- 12–18+ years of marketing experience, with senior leadership in OTT / streaming / media, or large-scale consumer brands (FMCG, telco, entertainment).
- Proven track record leading multi-market or international expansion — taking a brand into new geographies across multiple markets.
- Strong commercial and P&L acumen — has owned budgets, forecasts, and ROI accountability, not just creative or campaign delivery.
- Fluency in Arabic and English (spoken and written); deep understanding of MENA content and Arab diaspora culture.
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or equivalent professional experience a plus.
- *Ref; SS*
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